Mobile market research technology company RealityMine has named Jonathan Briggs as MD of Australia.

Briggs will be based in RealityMine’s new Sydney office and lead the expansion of syndicated and custom research offerings around mobile, cross-device and media in that country.

Before RealityMine, Briggs served with TNS for more than a decade, most recently as global director, Next Generation Solutions TNS Connect. He has been a consistent industry thought leader for more than a decade in areas including mobile, cross-device, passive, communities, social and consumer journeys. Previously he held positions with Ipsos and Hall & Partners.

“With the opening of our office in Sydney, RealityMine now has a presence in countries spanning all 24 hours of the globe,” said Garry Partington, RealityMine CEO. “We are excited to be expanding in this vibrant market and are fortunate to have an individual such as Jon leading our efforts. Jon has a strong track record in partnering with clients to identify and act upon emerging consumer behaviour as a means of getting closer to underlying motivations and context. Plus he knows the Australian market intimately.”

RealityMine uniquely combines proprietary passive mobile metering technology with active eDiary and other in-the-moment survey tools to quantify the context of consumers’ daily lives and their media consumption behaviours.

RealityMine’s TouchPoints syndicated research service is used by major media agencies and owners for granular day in the life insights, cross-media audience flows and to track the consumer journey along the path to purchase. The TouchPoints data is unique in its ability to identify the role moods and emotions play in ad receptivity and motivation to purchase.

By the end of 2015, RealityMine will be capturing data from more than 50,000 people representing more than 350,000 days of data and generating nearly 1,000,000,000 behavioural datapoints per year. This will provide marketers with one of the richest behavioral and contextual databases available. RealityMine will be expanding its passive mobile / behavioural data collection to 20 new markets worldwide this year, including Australia.