Rakuten Marketing, global omnichannel marketing company, today announced a major advancement of its social advertising and ad optimisation capabilities for retailers through the acquisition of Manifest Commerce, a product intelligence company with a unique solution for automated social advertising.
The acquisition catapults Rakuten Marketing into a leading position to drive incremental revenue though prospecting and retargeting campaigns by collecting, testing and optimising product-performance data in real-time.
With industry-leading post-click conversion rates over eight percent, the technology created by San Francisco-based Manifest significantly improves the performance of product ads across Facebook, Twitter and Instagram, and has broad applications across Rakuten Marketing omnichannel offerings for improving ad performance and return on investment.
Integrating product discovery and optimisation with its existing technology and consumer intelligence will uncover new revenue opportunities within display, search and affiliate programs and across ad platforms and devices.
“Rakuten Marketing offers some of the best advertising solutions in the market. We’re thrilled to combine our team and technology with their scale to help power the future of e-commerce marketing,” said Bob Buch, CEO of Manifest.
“The new offering will drive incremental value to clients’ social campaigns through our combined capabilities and insights, and our strong integration into the social space.”
Manifest encourages product discovery by introducing new products to relevant audience segments using its predictive marketing and optimisation engines.
The automated process selects likely-to-perform products from a brand’s catalogue, tests those products within various market segments, and uses the data to dynamically optimise ads with the highest-performing products for a much larger group of similar shoppers.
Rakuten Marketing has seen dramatic improvement in new customer acquisition and return on ad spend through its partnership with Manifest, Inc.
“The proportion of marketing investment into social continues to grow rapidly, yet the role consumer behavior and insights play in the purchase journey is still in its infancy, and there are huge opportunities in optimising with product intelligence,” said Tony Zito, CEO of Rakuten Marketing.
“As this acquisition shows, Rakuten Marketing is at the forefront of dynamic ad technology and committed to offering native solutions that maximise performance for our customers.”
Managing director of Rakuten Marketing Australia, Anthony Capano is excited about extending the companies social capabilities to Australian advertisers.
“Historically we have focused on folding in smart merchandising strategies on behalf of our clients, and we now look forward to offering the extra automation and intelligence offered by Manifest to Australian advertisers.”
The programmatic marketplace is segmenting into two ways to buy inventory: through demand-side-platforms (DSPs) and, increasingly, application programming interfaces (APIs). Manifest’s API-based technology combined with RTB technology from recently acquired Deep Forest Media enables Rakuten Marketing to programmatically advertise on both types of inventory, providing clients the maximum audience reach.
And for some classic courses on how to nail marketing, ADMA IQ has got your back.
Twitter was forced to make the unprecedented decision to disable the ability of verified accounts to send tweets following a major hack. The hack saw Barack Obama, Joe Biden, Bill Gates, Elon Musk, Kanye West and Michael Bloomberg attempting to fool their millions of followers with a Bitcoin scam. As well as these major political […]
Acast Marketplace now has a virtual storefront. Advertisers can browse Acast’s global inventory of thousands of monetizable podcasts, and use search criteria to filter a list of shows that best fit their brief and budget. Filters include audience demographics such as age, gender and language, podcast subject categories, and more — and, once selected, the […]
Data science led marketing agency, Jaywing, has won the SEO account for online fashion retailer, Princess Polly, in both Australia and the United States, adding to its ever-growing eCommerce portfolio. The Sydney based agency will be managing the retailer’s search engine optimisation, with the aim of facilitating the brands growth in Australia and the US, […]
The Connect Agency has just announced the launch of their micro influencer booking agency, Connect Engage. The division will represent digital content creators in the kids and family; interiors; and health and wellness spaces to drive brand engagement and reach further. Connect Engage will work alongside the public relations, creative, and talent representation arms of […]
Cashrewards, today announced the appointment of experienced loyalty, data, digital marketing and ecommerce executive Bernard Wilson as its Chief Executive Officer. Wilson previously ran loyalty, data, media and marketplace for Myer and was a senior executive in loyalty and data at WooliesX. He joins from data science and artificial intelligence leader Quantium, where he was […]
As BritBox escalates its plans to launch in Australia later this year, joint venture partners BBC Studios and ITV announce the appointment of Moira Hogan as Country Manager. Tasked with leading the BritBox Australia strategy and team, Moira joins from Network 10, where she was Head of Content and Commercial Partnerships for Digital Media. She […]
Australian Energetic Beauty brand, Bean Body today launches its new campaign #BEANYBODY that breaks convention by featuring every bodies. Captured by Steven Chee and styled by Marina Didovich, with hair by Anthony Nader and makeup by Max May, the campaign features the completely unretouched new faces of Bean Body – 12 inspiring everyday women who […]
A new media platform servicing Australia’s burgeoning legal cannabis industry launches today. Cannabiz is the brainchild of Mumbrella co-founder and former CEO Martin Lane and KlickX founder Kim McKay. It will inform, educate and connect Australia’s legal cannabis sector through its website weekly newsletter, podcast, market intelligence, industry reports, networking events and business consulting services. As […]
Medallia today announced an integration between Medallia Experience Cloud and Adobe Experience Platform (AEP) that gives brands comprehensive insights into the complete customer journey to deliver highly personalised real-time experiences that increase purchase frequency. Customer feedback from Medallia Experience Cloud seamlessly integrates with behavioral data in Adobe Experience Cloud to deliver a single view of […]
“As marketers, we tend to overcook the storytelling process.” That was the message from Carlton and United Breweries head of creative and production Jonathon Bernard, during a special B&T Webinar on Storytelling at Scale, presented in partnership with Shutterstock. “Successful storytelling is the ability for a story to resonate and connect with its audience. As […]
oOh!media’s Queensland market position is set to be bolstered with the appointment of former ARN Sales Director Jamie Wood as the new leader of its Queensland sales team. An experienced and respected industry figure, Wood will enhance the capabilities of the local sales team while delivering strategic leadership and building customer relationships across the portfolio. […]
New research has examined the role of echo chambers in Australia and their impact on society, media and brands, offering guidance to marketers on how to escape the sea of sameness surrounding their industry. The independent study conducted by the human and cultural strategy team of FiftyFive5 and Nine’s marketing solutions division, Powered, examined the […]