The Outdoor Media Association (OMA) has today announced the winners of its Creative Collection competition for Q2 2016. Run quarterly by the OMA, the Creative Collection competition recognises and celebrates the most creative and innovative Out-of-Home (OOH) campaigns.
Launched in 2013, the competition continues to gain momentum, with winners appearing in the biennial publication OPEN – an anthology of Outdoor creative from Australia and around the world.
Campaigns are judged across the following categories:
- Best creative execution
- Best traditional use of the OOH medium
- Best use of a special build
- Best use of technology/innovation
The Q2 competition attracted 45 submissions from OMA members including Adshel, APN Outdoor, Executive Channel Network, goa, JCDecaux, oOh!media, QMS Media and TorchMedia.
Guest judges included Jon Kelly, Creative Director – iris Sydney; Charles Parry-Okeden, CEO – Executive Channel Network and Michaela Chan, Chief Marketing Officer – oOh!media
As OOH adds more strings to its bow for advertisers – engagement, reach, scale, impact, flexibility, immediacy and utility – the calibre and standard of OOH campaigns also increases. In the Q2 competition, we have recognised this by honouring two campaigns with Grand Prix titles. These campaigns are the epitome of the power OOH, demonstrating how it can work with online and mobile, that technology is our friend, and the undeniable power of a tried and true classic poster in the OOH environment.
This sentiment was echoed by guest judge Jon Kelly who said, “OOH holds a unique power as a culture shaper. It tells people what is important. Being big, visible and semi-permanent, it by default, becomes reputable and authoritative. That’s why it was great to see the #CreateWelcome campaign in Queensland using OOH to make such a big statement. One that debatably, no other media could achieve.”
Congratulations to the following winners:
Best creative execution winner and Q2 Grand Prix winner:
Campaign: ‘The Boys’
Advertiser: Bonds
Creative agency: Clemenger BBDO Melbourne
Media agency: OMD Melbourne
Best traditional use of the OOH medium winner:
Campaign: ‘Congratulations Novak’
Advertiser: ANZ Bank
Creative agency: Dave Clarke Design Associates
Media agency: PHD Melbourne
Best traditional use of the OOH medium honourable mention:
Campaign: ‘Mars Bar’
Advertiser: Mars Confectionary
Creative agency: Clemenger
Media agency: Starcom
Best use of a special build winner:
Campaign: ‘Natural Gas’
Advertiser: Jemena
Creative agency: BWM
Media agency: Initiative
Best use of a special build honourable mention:
Campaign: ‘Accor Hotels’
Advertiser: Accor Hotels
Creative agency: Special Group
Media agency: Vizeum/Posterscope
Best use of technology/innovation winner and Q2 Grand Prix Honourable Mention:
Campaign: ‘#CreateWelcome’
Advertiser: MDA Queensland
Creative agency: In-house
Media agency: In-house
