B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Pinterest
  • Agency Scorecards
  • Anthony Albanese
  • AFL
  • The Growth Distillery
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Radio Found To Be Energiser Rather Than For Winding Down: Study
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Radio Found To Be Energiser Rather Than For Winding Down: Study
Media

Radio Found To Be Energiser Rather Than For Winding Down: Study

Emma Mackenzie
Published on: 30th May 2016 at 11:13 AM
Emma Mackenzie
Share
3 Min Read
SHARE

Despite a popular belief the drive show on radio stations is used for commuters winding down after work, a new study suggests it actually energises people to get into their evening plans.

The study by research company Pollinate and commissioned by the Australian Radio Network (ARN) looked into the behaviours of radio listeners for a comprehensive overview of radio’s audience.

Reality TV and TV streaming on the other hand were the ‘winding down’ activities for much of the population.

The findings also showed on-air talent plays an intricate point to consumers’ radio habits.

The research involved qualitative and quantitative data. Pollinate used online diaries of 40 participants and asked them to record their emotions across a working week and what role media and content played. There were also 12 two hour interviews to look deeper, along with a 1600 person study to establish metrics.

Basically, we’re anxious and frustrated a lot of the time during the week. TV streaming, reality TV and music streaming were the “switch off” mediums used for relaxation.

Facebook was a stimulant, but not always positive as some were left feeling disconnected afterwards. And radio was the ultimate uplifter.

And when it comes to talent on radio, the study suggested listeners considered their favourite talent a “super friend”, one they feel connected to as they often share details of their personal lives.

radio

Radio is so much more than just audio now, said Tony Kendall, CEO of ARN.  “In the past five years it’s exploded across multiple platforms, particularly with social, and understanding how audiences engage in this dynamic environment helps us to deepen the relationship we have with that audience,” he said.

“These findings help ARN further develop out content offering as we look to increase the time our audiences spend with us across all platforms.

“By better understanding what uplifts audiences, and when and why audiences are looking for content, we can curate our content and deliver audiences the content they demand through multiple touchpoints and align advertiser solutions.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, Macquarie Radio Network, Ten
Share
Emma Mackenzie
By Emma Mackenzie
Follow:
Emma Mackenzie was a reporter at B&T from 2015 - 2016.

Latest News

Facebook
Meta Warns Australia’s Privacy Reforms Could Cripple AI Progress
18/07/2025
Millie Elliott (R) fending off Tayla Preston (L).
Foxtel Media Reveals Top-Tier Sponsors For 2025 NRLW Season
18/07/2025
Publicis Raises Growth Forecast On Strong Q2 Results After “Unprecedented New Business Run”
18/07/2025
Google’s Raphael Hodes: “We Need To Move Away From Last Click”
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?