Aussie and New Zealand adtech player Quantcast has announced it will expand its advertising solutions into seven markets across Asia.
Marketers across Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, and Thailand will now be able to tap into Quantcast’s live data insights drawn from more than 100 million online destinations.
Andrew Double (pictured above), managing director of Quantcast in Australia and New Zealand, will be taking on an expanded role to lead the company’s growth in the Asia-Pacific region.
Quantcast founder and CEO Konrad Feldman said: “Marketing is at a tipping point, with AI set to transform every customer experience, every company and every industry.
“Marketers in APAC are looking for better ways to engage digital audiences that are both efficient and effective. We’re excited to help brands and their agency partners leverage the power of Q, our audience behavior platform.”
Double added: “Since we launched in Australia and New Zealand three years ago, we’ve seen increasing demand from brands across Asia to grow by tapping into Quantcast’s unique AI-driven targeting ability.
“I’m proud of the work the team has done so far with major brands like Westpac and Singapore Airlines, and I’m excited to bring our strong audience understanding to more brands as they seek to engage consumers in the region.”
Quantcast’s expanded team will join its existing engineering centre in Singapore, and be led by sales director for the Asian markets, Chris Scudder, with further hires to be made in 2018.
Please login with linkedin to commentquantcast
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]