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Reading: QMS Switches On Melbourne’s North East With ‘The Eastern’
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B&T > Advertising > QMS Switches On Melbourne’s North East With ‘The Eastern’
Advertising

QMS Switches On Melbourne’s North East With ‘The Eastern’

Sara Lappage 1
Published on: 8th October 2015 at 9:29 AM
Sara Lappage 1
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1 Min Read
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Outdoor media company QMS Media has officially ‘switched on’ its second landmark digital billboard in a week, this time with the launch of ‘The Eastern’.

Delivering an audience of more than 1.85 million contacts per month, ‘The Eastern’ spans three lanes of heavy traffic on the Eastern Freeway, Clifton Hill; gridlocked and often at a standstill during morning peak. The Eastern Freeway is a major traffic arterial servicing the highly populated and sort after north east region of Melbourne.

Strategically positioned to take advantage of the uninterrupted viewing and long dwell times, ‘The Eastern’ enables advertisers to effectively target the hard to reach north east corridor of Melbourne. An area traditionally sparse of large format billboards.

QMS CEO Barclay Nettlefold said: “We are extremely proud to continue to expand our digital footprint, with the launch of our second digital landmark site in a week. Both The Crown and now The Eastern, join together with our existing 15 digital billboards in Melbourne to provide unrivalled domination of the CBD and surrounding metropolitan region.”

Inaugural advertisers on ‘The Eastern’ include Vodafone, Westpac, Domain Property and Lazy Yak.

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By Sara Lappage 1
My journey throughout the media and marketing worlds, experiencing many different roles and business strategies has helped me form my true passion - brands. I thrive on being able to develop brands that fit the identity and the essence of the business or product they represent, and entrenching these brands within the organisation and its people and out to the clients and customers they talk too. I have been responsible for two major rebrands and a brand refresh, which saw both of these media businesses experience significant growth and success during my time of brand building. Developing strategic go-to-market activities and communications, and delivering marketing projects that engage with clients are fundamental to building longevity and equity for successful brands. It is with this experience and passion that I have developed my marketing consultancy business "Verve Marketing", allowing me to work with a broad range of companies to help them bring their brands and products to life. My recent consultancy contract with QMS Media Limited has led to my current appointment as Chief Marketing Officer, where I look forward to being able to develop this exciting brand further.

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