Outdoor media company QMS Media has officially ‘switched on’ its second landmark digital billboard in a week, this time with the launch of ‘The Eastern’.

Delivering an audience of more than 1.85 million contacts per month, ‘The Eastern’ spans three lanes of heavy traffic on the Eastern Freeway, Clifton Hill; gridlocked and often at a standstill during morning peak. The Eastern Freeway is a major traffic arterial servicing the highly populated and sort after north east region of Melbourne.

Strategically positioned to take advantage of the uninterrupted viewing and long dwell times, ‘The Eastern’ enables advertisers to effectively target the hard to reach north east corridor of Melbourne. An area traditionally sparse of large format billboards.

QMS CEO Barclay Nettlefold said: “We are extremely proud to continue to expand our digital footprint, with the launch of our second digital landmark site in a week. Both The Crown and now The Eastern, join together with our existing 15 digital billboards in Melbourne to provide unrivalled domination of the CBD and surrounding metropolitan region.”