QMS Media has further cemented itself as Victoria’s leading landmark digital outdoor media provider by switching on ‘The Gate’; a new premium digital billboard situated at the gateway to one of Australia’s busiest arterials, The Westgate Freeway.
Reaching more than 2.84 million contacts per month, ‘The Gate’ is prominently positioned to target the high volumes of daily commuters heading outbound from the CBD and South Eastern suburbs towards the Bolte Bridge and Tullamarine Freeway or over the Westgate Bridge to the Western suburbs and as far reaching as Geelong.
With QMS’ existing Westgate portrait digital approximately 200 metres away, the launch of ‘The Gate’ represents an exciting opportunity for advertisers to truly dominate this key Melbourne arterial.
QMS CEO, Barclay Nettlefold said, “The launch of ’The Gate’ reinforces QMS’ strong Victorian digital portfolio and dominance of key connector corridors and arterials now switched on throughout the state.
“QMS are committed to delivering world class screen quality, digital innovation and leading technology to provide increased flexibility and targeted audience engagement for our clients.”
Inaugural advertisers on ‘The Gate’ include TAC and Dan Murphy’s.
In possibly a first for the category, independent brewer Wingman decided to cancel all sales of Wingman beer during the month of July, in support of Dry July. This bold initiative went live at midnight June 30 and ran throughout July. Wingman Beer’s general manager Will Chambers explained: “We have noticed a dramatic spike in […]
The sale of Australian Associated Press (AAP) to a consortium of impact investors and philanthropists has been formally completed, ending 85 years of ownership by Australia’s major publishing groups. The national news agency will continue to provide a trusted breaking news service with a team of journalists and photographers, most of whom have joined the […]
Aussie retail payments platform Afterpay has launched a new global look, feel and positioning with a fresh brand identity. Founded out of Bondi, Sydney, Australia five years ago, Afterpay has skyrocketed to infinite heights, with almost 10 million customers and 55,000-plus merchants now using the platform globally across Australia, US, UK (where it is called […]
How Communications’ China marketing director, Doris Li, believes ad-land professionals must be courageous enough “to be abnormal”, and listen to their hearts, to be fearless in times of change. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating […]
The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]
Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]
A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]