QMS Media has further cemented itself as Victoria’s leading landmark digital outdoor media provider by switching on ‘The Gate’; a new premium digital billboard situated at the gateway to one of Australia’s busiest arterials, The Westgate Freeway.

Reaching more than 2.84 million contacts per month, ‘The Gate’ is prominently positioned to target the high volumes of daily commuters heading outbound from the CBD and South Eastern suburbs towards the Bolte Bridge and Tullamarine Freeway or over the Westgate Bridge to the Western suburbs and as far reaching as Geelong.

With QMS’ existing Westgate portrait digital approximately 200 metres away, the launch of ‘The Gate’ represents an exciting opportunity for advertisers to truly dominate this key Melbourne arterial.

QMS CEO, Barclay Nettlefold said, “The launch of ’The Gate’ reinforces QMS’ strong Victorian digital portfolio and dominance of key connector corridors and arterials now switched on throughout the state.

“QMS are committed to delivering world class screen quality, digital innovation and leading technology to provide increased flexibility and targeted audience engagement for our clients.”

Inaugural advertisers on ‘The Gate’ include TAC and Dan Murphy’s.