Prezzee Take The ‘What If’ Out Of Christmas Shopping With Smart eGift Card Campaign Via Houston Group

Prezzee Take The ‘What If’ Out Of Christmas Shopping With Smart eGift Card Campaign Via Houston Group
SHARE
THIS



Aussie eGift card company, Prezzee, have launched their new Christmas campaign titled “Take the ‘what if’ out of gifting,” with Houston Group.

The new campaign aims to solve problems around gift giving like ‘What if they don’t like it?’ or ‘What if they already have it?.’

Christmas time is tough for indecisive gift givers and this is exactly who Prezzee are working for this holiday season.

“Given how busy the Christmas retail period is, it was important we created something simple yet playful that reinforces the key benefits of a Prezzee Gift Card,” said CEO and founder of Houston Group, Stuart O’Brien.

What O’Brien is referring to is the Prezzee Smart eGift Card, which lets customers shop at over 200 different brands.

The Iconic, Apple, Spotify, eBay and David Jones are just some of the major brands where shoppers can e-splurge with the Prezzee card.

Prezzee CEO, Tony Karp, said: “For many Australians this year has been tough enough as is, and through this campaign, we really want to alleviate the chaos of Christmas shopping, and the stress around having presents delivered in time for Christmas.

“Given the current climate and supply chain issues, we want to take the ‘what if’ out of delivery delays.

“What if it doesn’t arrive on time? Well, Prezzee delivers on time, every time.”

“What if they don’t like it? What if they never use it?

“With over 200 retailers to choose from, you can be sure that your recipient will never receive a gift that they don’t want, and put their Prezzee to good use.

“We ultimately want to address and eliminate all the consumer pain points this Christmas,” concluded Karp.

The new campaign, developed by Houston Group, is the first of its kind for Prezzee.

It will appear across billboards, impulse screen, radio, YouTube, Spotify, retail, scooters and across social media channels.

Prezzee are on track to sell 22 million gift cards globally and will have saved an estimated 462 tonnes of Co2 due to having an all digital platform, with zero plastic production.

Please login with linkedin to comment

eGift Cards houston group prezzee

Latest News

Eastern Standard Times Hold Launch Event In Deeply Cultural Setting
  • Media

Eastern Standard Times Hold Launch Event In Deeply Cultural Setting

Global media network Eastern Standard Times had their official launch event on Thursday (23/6) night at the Lucky Kwong restaurant in Sydney’s South Eveleigh, with the focus being placed on how this platform will provide Asian communities in Australia with a greater insight on what they need to know. Editor-in-chief Keshia Hannam, who served as […]

Cannes Lions: VICE Media Win Third Grand Prix For Their ‘Unfiltered History Tour’
  • Media

Cannes Lions: VICE Media Win Third Grand Prix For Their ‘Unfiltered History Tour’

On the third day of the 2022 Cannes Lions International Festival of Creativity, the “Unfiltered History Tour” campaign by VICE Media walked away with yet another Grand Prix, this time in the Social & Influencer Lions. The campaign, which was held in partnership with the British Museum by the Dentsu Creative teams of Mumbai, Bengaluru […]

Cannes Day Two: Paris Hilton Talks NFTs And What It Means For Brands
  • Media
  • Opinion

Cannes Day Two: Paris Hilton Talks NFTs And What It Means For Brands

B&T’s Nancy Hromin is in Cannes and managed to bag a seat at probably this year’s highlight event – an audience with the one-and-only, Paris Hilton! The socialite took to the stage alongside CEO of VaynerX and Vayner Media, Gary Vaynerchuk, and Swan Sit the board director of Edgewell, Novabay and Far Niente. The trio […]

Opinion

by B&T Magazine

B&T Magazine
Google Creates New Way For You To Filter Through The News Stories You See
  • Technology

Google Creates New Way For You To Filter Through The News Stories You See

Tech company Google has announced a number of new updates to its News and Search features that will give users greater control and more validated information in the stories they see on their screens. The look of Google News will be changing dramatically, giving way to the side of the screen for a bar that […]

In The Shadow Of Cannes Lions, NFT.NYC Brings Together The World Of Digital Investors
  • Technology

In The Shadow Of Cannes Lions, NFT.NYC Brings Together The World Of Digital Investors

While the marketing industry continues to keep its glaze focused on the South of France and the Cannes Lions International Festival of Creativity, a few thousands of kilometres further away in Manhattan there’s another “festival” going on. NFT.NYC is the biggest conjunction of Web3 artists and investors in the world and by the looks of […]

AKQA Unveils Ten Week Tee As The Winners Of Grand Prix For Future Lions 2022
  • Marketing
  • Technology

AKQA Unveils Ten Week Tee As The Winners Of Grand Prix For Future Lions 2022

Now in its 16th year, Future Lions, AKQA’s annual Cannes Lions competition to unearth the next generation of creative talent, has announced the winners and Grand Prix. The awards ceremony is taking place during the iconic Cannes Lions International Festival of Creativity. This year’s Grand Prix winner is Ten Week Tee, the team will now […]