F4WARD has been appointed PR agency for global specialised health and beauty products organisation, Mentholatum.
Sydney-based F4WARD will work with the Mentholatum marketing team to plan and implement integrated consumer media, blogger and influencer programs on its personal care brands Alpha Keri and Natural Instinct.
Fiona Scrymgeour, national marketing manager at Mentholatum said, “F4WARD demonstrated clear strategic and creative thinking and some very smart ways to get our product stories to market across earned, shared and paid PR channels.”
Fergus Kibble founder of F4WARD said, “Mentholatum has some innovative new product stories to tell and has the ability to clearly differentiate its products from other mass market brands. We are looking forward to helping them drive consumer and influencer advocacy to help Australian consumers make a better choice in the personal care products they buy.”
