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Reading: Posterscope Helps Transport Accident Commission Increase Relevance For Mobile Drug Testing
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B&T > Advertising > Posterscope Helps Transport Accident Commission Increase Relevance For Mobile Drug Testing
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Posterscope Helps Transport Accident Commission Increase Relevance For Mobile Drug Testing

Jane Hutton
Published on: 13th February 2018 at 9:30 AM
Jane Hutton
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Out-of-home (OOH) specialist agency Posterscope has deployed Liveposter to help the Transport Accident Commission (TAC) roll out a dynamic digital OOH component of its drug driving campaign.

Across a number of high-profile APN Outdoor and QMS digital large-format locations on key arterials in Melbourne, the campaign will be displayed to increase the relevance and immediacy of police carrying out drug testing.

The sites will display time-based creative changes across the day and night along with a dynamic time mechanism informing commuters that drug testing could be taking place at the time the advert is being displayed.

Posterscope's TAC campaign

Posterscope’s business manager, James Blay said: “We know from Posterscope’s OCS research (Out-of-home Consumer Survey) that more than half of all adults find campaigns more interesting with a relevant time element.

“Liveposter allows us to deliver dynamic solutions to a client like TAC across multiple media owners and convey important messaging quickly.”

The campaign runs until the end of February.

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TAGGED: Liveposter, Posterscope, tac, Transport Accident Commission
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By Jane Hutton
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A PR and communications practitioner, specialising in corporate and internal communications, and with experience spanning major consumer brands. Passionate about helping businesses succeed through clear, effective communications with media, staff, and other stakeholders. Stickler for correct punctuation, spelling and grammar.

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