Playboy Relaunches & Joins Creator Economy With OnlyFans Rival Publication

Playboy Relaunches & Joins Creator Economy With OnlyFans Rival Publication

Playboy has relaunched its magazine as a digital-first publication to rival OnlyFans offering an “elevated,” “safe,” and “exclusive” alternative.

Instead of the Playboy bunnies of old, readers will get Playboy “creators” who will post both adult and non-adult content on their pages, give subscribers exclusive access to their lives, and grace the magazine’s online covers. It will allow the creators to build a base of paying subscribers as well as have access to the main magazine.

Internet personality Amanda Cerny is the first creator to grace the digital mag’s cover and can be seen in a metallic bikini straddling an orange phallic object.

Cerny had previously been a creator on Playboy’s beta platform, “Centerfold” and has reportedly made around AU$1.5 million. The company launched Centrefold in December 2021 with Cardi B as a spokeswoman for “creative freedom, artistic expression, and sex positivity.”

Playboy will be dropping the Centrefold name as it launches the main digital magazine. The main difference between OnlyFans and Playboy is that while anyone can become an OnlyFans creator, Playboy creators will have to apply to be on the platform and be accepted by its editorial team.

“Our Playboy creator platform is the Playboy magazine for the 21st century,” the company’s chief brand officer Rachel Webber said. “We’re putting the power of content creation in the hands of the creative community and giving them the tools to interact with and monetize their fanbases directly.”

Cerny said that joining the likes of Marilyn Monroe, Dolly Parton, and Kate Moss on the cover of Playboy was a “dream come true.”

“A Playboy Creator is someone who is able to embrace their creativity, their sexuality and freely and unapologetically express themselves. I can’t wait to share more of my journey with exclusive behind-the-scenes content with my fans on my Playboy channel,” she added in an Instagram post.

Playboy’s new platform does share many features with OnlyFans. Users can subscribe and pay to view adult and non-adult content and will be able to message the models — all while getting special “access” to their daily lives.

Playboy CEO Ben Kohn said he hopes its creator platform will disrupt the current creator economy “the same way Playboy magazine shook up the publishing industry nearly 70 years ago.”




Please login with linkedin to comment

playboy

Latest News

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]

Leos Appoints Clare Pickens As CEO
  • Advertising

Leos Appoints Clare Pickens As CEO

Reports of Pickens demanding new corner office with wingback chair greatly exaggerated, says Publicis PR team.

Russel Howcroft & Freddie Young Headline AdMission Podcast
  • Advertising

Russel Howcroft & Freddie Young Headline AdMission Podcast

Iconic Australian ad guru Russel Howcroft and industry up-and-comer Freddie Young from Good One Creative have today launched their experimental, no spin advertising podcast, AdMission, in partnership with 9Podcasts. AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight […]

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals
  • Marketing

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals

According to a new study from CPR First Aid has revealed that Aussies’ most Googled personal goal in the summer is losing weight, new research has found. Their next most researched summer objective is healthy eating, followed by drinking more water. This time of the year, Aussies want to stop snoring and quit smoking more […]

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights
  • Technology

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights

Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio
  • Marketing

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio

Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]