Playboy Relaunches & Joins Creator Economy With OnlyFans Rival Publication

Playboy Relaunches & Joins Creator Economy With OnlyFans Rival Publication
Tom Fogden
By Tom Fogden



Playboy has relaunched its magazine as a digital-first publication to rival OnlyFans offering an “elevated,” “safe,” and “exclusive” alternative.

Instead of the Playboy bunnies of old, readers will get Playboy “creators” who will post both adult and non-adult content on their pages, give subscribers exclusive access to their lives, and grace the magazine’s online covers. It will allow the creators to build a base of paying subscribers as well as have access to the main magazine.

Internet personality Amanda Cerny is the first creator to grace the digital mag’s cover and can be seen in a metallic bikini straddling an orange phallic object.

Cerny had previously been a creator on Playboy’s beta platform, “Centerfold” and has reportedly made around AU$1.5 million. The company launched Centrefold in December 2021 with Cardi B as a spokeswoman for “creative freedom, artistic expression, and sex positivity.”

Playboy will be dropping the Centrefold name as it launches the main digital magazine. The main difference between OnlyFans and Playboy is that while anyone can become an OnlyFans creator, Playboy creators will have to apply to be on the platform and be accepted by its editorial team.

“Our Playboy creator platform is the Playboy magazine for the 21st century,” the company’s chief brand officer Rachel Webber said. “We’re putting the power of content creation in the hands of the creative community and giving them the tools to interact with and monetize their fanbases directly.”

Cerny said that joining the likes of Marilyn Monroe, Dolly Parton, and Kate Moss on the cover of Playboy was a “dream come true.”

“A Playboy Creator is someone who is able to embrace their creativity, their sexuality and freely and unapologetically express themselves. I can’t wait to share more of my journey with exclusive behind-the-scenes content with my fans on my Playboy channel,” she added in an Instagram post.

Playboy’s new platform does share many features with OnlyFans. Users can subscribe and pay to view adult and non-adult content and will be able to message the models — all while getting special “access” to their daily lives.

Playboy CEO Ben Kohn said he hopes its creator platform will disrupt the current creator economy “the same way Playboy magazine shook up the publishing industry nearly 70 years ago.”




Please login with linkedin to comment

playboy

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]