Pinterest has expanded its global senior leadership team with two new appointments, bringing adtech veteran Jason Fairchild into a newly expanded programmatic role while appointing former Snap and Character.AI executive David Brinker as its global head of content.
Fairchild has taken on the additional role of GM, programmatic & affiliate at Pinterest, while continuing as CEO of tvScientific, the performance television advertising platform acquired by Pinterest in 2022.
The move comes as Pinterest puts greater emphasis on performance advertising and making its high-intent audiences available across more channels.
In a LinkedIn post announcing the appointment, Fairchild said his career spent testing third-party audiences through programmatic advertising had shown him that most audiences did not materially improve real-world outcomes.
“Pinterest audiences do,” he wrote.
“Our goal is to make it easier for advertisers to access Pinterest’s high-intent audiences through the demand paths they want to use, whether they want to buy directly, programmatically, through CTV, or through affiliate channels,” he said.
Fairchild’s expanded remit is expected to play a role in that strategy, with Pinterest flagging further developments around programmatic and performance advertising in the coming months.
Alongside Fairchild’s appointment, Pinterest has named David Brinker as its global head of content, effective today, 17 August.
Reporting to global business officer Lee Brown, Brinker will oversee Pinterest’s global content business, including content partnerships, creator strategy and monetisation, original content and programming, content quality and governance, and branded content and sponsorship revenue.
His remit will also include affiliate commerce, putting his role at the intersection of Pinterest’s content, creator and commerce strategies.
Brinker joins Pinterest from Character.AI, where he most recently served as senior vice president of Partnerships, overseeing revenue, M&A and partnerships across the entertainment platform. Prior to that, he spent more than seven years at Snap, from 2016 to 2024, where he built and scaled its global content ecosystem through partnerships with media companies, studios, publishers, creators, public figures, sports organisations and the music industry.
He has also held senior roles at News Corp and served as President of the New York Post in 2014.
Pinterest global business officer Lee Brown said Brinker brought a combination of creative instinct and operational rigour to the role.
“David is an operator with the rare mix of creative instinct and deep rigor, and he’ll help us keep building a content ecosystem that’s more useful, more trusted, and more connected to real outcomes for users, creators, and brands,” Brown said.
Brinker said content was “at the core of Pinterest” and that he was looking forward to scaling an ecosystem that helps close the gap between discovering an idea and acting on it.
