PHOTOPLAY Signs Sydney Director Tracey Rowe

PHOTOPLAY Signs Sydney Director Tracey Rowe
Larissa Meikle
By Larissa Meikle
SHARE
THIS



PHOTOPLAY is pleased to announce the signing of award-winning Sydney director Tracey Rowe for representation in Australia and New Zealand. With an eye for capturing beautiful design and emotive narratives, Rowe’s background as a photographer has helped to steer her unique visual style and astute attention to detail.

The director behind the beautiful Moccona ‘Sleeping Beauty’ campaign; Rowe has established a reputation as a visual and performance driven storyteller, eliciting genuine emotion from her subjects.

This recognition has seen her travel far from her hometown of Broken Hill to shoot around the world. She is equally comfortable with large, art directed shoots to smaller documentary work, with her background in photography informing her approach.

After gaining a Bachelor of Arts in Photography at the Royal Melbourne Institute of Technology, Rowe worked as an advertising photographer in Sydney and London. Yet it was back on home soil that she began directing under local production houses, picking up a slew of awards including a New Zealand Axis Award along with a Gold from the Creative Club Austria Awards and a Best of Show at the Aster Awards in the US.

A unique emotive quality to her work aided by her knowledge of photography and visual effects has seen Rowe direct campaigns for some of the country’s biggest brands, including Optus and News Corp, and for global clients Nestle, Johnson & Johnson, Palmolive, Panadol and Sears.

She has worked alongside local agencies such as M&C Saatchi, DDB Melbourne and JWT Sydney, and further abroad with numerous agencies in the USA and Europe.

Rowe’s honest and feminine approach to storytelling is what drew her to the attention of PHOTOPLAY executive producer Oliver Lawrance. “Tracey is a wonderfully distinct filmmaker who sees the world with a photographer’s gaze yet has a sensitivity to her work. She is such a talented filmmaker yet also a lovely human to work with, and that’s important,” he says.

Rowe added, “I’m so pleased to join PHOTOPLAY at a time in my career where I am seeking out more opportunities to collaborate with progressive creatives. The fact that PHOTOPLAY works across all kinds of content entertainment platforms means they are openly supportive of new and exciting ideas.”

Rowe is currently working on the development of a TV series script and a number of personal photography assignments alongside her commercial work. She has also recently completed a short documentary The Last Barber In Town, a moving tribute to her father and hometown.

To view Tracey Rowe’s latest reel click here.

Please login with linkedin to comment

green room Tracey Rowe

Latest News

“Food Is A Way Of Answering Emotional Questions In Ourselves”: The Masterchef Judges On Season 13
  • Media

“Food Is A Way Of Answering Emotional Questions In Ourselves”: The Masterchef Judges On Season 13

As Master Chef prepares to launch back onto screens on Monday 19th April, B&T had the opportunity to speak to the show’s hosts, food critic Melissa Leong and chefs Jock Zonfrillo and Andy Allan, who won the show’s fourth season. The three judges first appeared on last year’s Masterchef: Back To Win, which saw returning contestants […]

Recommended

by B&T Magazine

B&T Magazine
Which 50? Has The Datafication Of Advertising Finally Killed Off Adland’s Favourite Slogan?
  • Partner Content
  • Technology

Which 50? Has The Datafication Of Advertising Finally Killed Off Adland’s Favourite Slogan?

Undoubtedly one of the most overused slogans in marketing’s and advertising’s history is John Wanamaker’s iconic “half the money I spend on advertising is wasted; the trouble is I don’t know which half”. And it’s a credit to the quip’s longevity that last year the line celebrated a real milestone – its 100th birthday. But […]

Partner Content

by B&T Magazine

B&T Magazine
Leadership, Humanity, Technology – The Sweet Spot
  • Media
  • Technology

Leadership, Humanity, Technology – The Sweet Spot

The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new  technologies that streamline and beautify business operations. They simplify life by providing basic […]

Recommended

by B&T Magazine

B&T Magazine
OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital
  • Marketing

OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital

Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]

FutureFeed Appoints Five By Five For Global Launch
  • Media

FutureFeed Appoints Five By Five For Global Launch

Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR
  • Marketing

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR

Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]