Following in the footsteps of global ambassadors Selena Gomez, Ellie Goulding and Gisele Bundchen, 23-year-old Sydneysider Melissa Hurwitz Has taken top spot in Pantene’s nationwide Instagram search for the star of its new advertising campaign.
Pantene’s #TrainYourHairStrong campaign celebrates strong Australian women and follows the recent launch of the brand’s new SMART Pro-Vitamin Formula.
Hurwitz was selected from a flood of entries after posting her version of Pantene’s iconic hair knot and sharing what makes her strong.
She captioned the image of her impressive hair knot with: “My family make me strong, through all they have taught me about kindness and resilience.”
On winning the #TrainYourHairStrong competition, the community manager and part-time graphic designer said: “It’s been a lifelong goal to be in a Pantene campaign, so it really means a lot”.
The national campaign will roll out from July, starting in shopping centres across Sydney and Melbourne.
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]