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Reading: Pandora Unveils New Look To Reflect Listeners’ Music Experience
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B&T > Marketing > Pandora Unveils New Look To Reflect Listeners’ Music Experience
Marketing

Pandora Unveils New Look To Reflect Listeners’ Music Experience

Rochelle Burbury
Published on: 14th October 2016 at 11:51 AM
Rochelle Burbury
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2 Min Read
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Pandora has unveiled a new brand to enhance its listeners’ music experience and help bring their music to life.

As Pandora continues to evolve the most personal music experience, the new look embraces the dynamic range of sound and colour, visualising the energy and emotion that artists pour into the creation of music, and that we feel as listeners.

The dynamic new brand is composed of form, colour and pattern, which has also been implemented into the new ‘P’ icon that serves as the listeners’ portal into the unique and diverse range of music they love.

The new logo, with its vibrant and bold colour scheme, showcases the next phase of Pandora’s product and music experiences. From now, listeners will see the new app icon on their mobile devices, with the fresh new look and feel coming to web and other devices over the year.

Music is a personal experience for everyone, from the artists creating it all the way to the fans listening to it. Pandora is revolutionising music experiences and the new brand reflects the change in the product and shouts to all that there is something new, different, and exciting happening.

This new look and feel surfaces the unique and personal relationship every listener has to music. Pandora has always been unbiased about your music tastes, serving you music you love and never telling what you should be listening to. This new design allows us to be flexible to reflect your Pandora.

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Rochelle Burbury
By Rochelle Burbury
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Rochelle Burbury is an award-winning journalist and editor with over 25 years of experience in media and communications.  She is the former Marketing & Media Editor for B&T as well as the Australian Financial Review, The Australian, and The Sydney Morning Herald, and Consulting Editor for AdNews. In 2023, she won B&T's Best of the Best in PR and in 2024 featured in the B&T Women in Media Power List. Rochelle’s extensive experience makes her a valuable contributor to B&T.

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