B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • Foxtel
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Pandora Expands Uber Driver App Integration To Riders
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Pandora Expands Uber Driver App Integration To Riders
Media

Pandora Expands Uber Driver App Integration To Riders

Rochelle Burbury
Published on: 12th September 2016 at 10:04 AM
Rochelle Burbury
Share
3 Min Read
SHARE

Less than two months ago, Pandora announced a partnership with Uber to integrate Pandora into the Uber driver app, giving drivers a simple and seamless way to discover new music and enjoy their favourite stations. In that short period of time since launch, Uber drivers have already played more than 60 million songsthrough Pandora.

Today, they’ve launched the next stage in this partnership by bringing the power of Pandora into the Uber rider app.

Like Uber drivers, Uber riders across the US, Australia and New Zealand are now able to personalise their journey with their favourite tunes. Riders with a Pandora account can easily create stations, thumb songs, and discover new artists from the backseat of their Uber ride and listen via their driver’s car speakers.

Once a music-connected Uber driver is on their way, riders will see an option to choose their own music for their ride within the Uber app. If the driver is already listening to Pandora, riders can even see what they are playing.

Riders simply tap the music bar at the bottom of the screen when the Uber driver is on their way or during your trip to sign up or log into their existing Pandora account. Choose a station and the music will start playing.

“We’re thrilled to help elevate the Uber experience by making personalised music available at the touch of a button. Pandora is now delivering the perfect music experience for both Uber drivers and riders,” Pandora ANZ director of business development, Rick Gleave, said (pictured above).

“Our partnership with Uber has transformed the in-car listening experience. It’s been an outstanding success in just over two months, and the number of Uber drivers using Pandora’s great selection of music exceeding all expectations.

“Now, for the first time in Australia, riders can personalise their Uber trip with their own favourite Pandora stations and sit back and enjoy the ride with ad-free music. This extends our automotive strategy across Australia, reaching Pandora users wherever and whenever they are listening.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: 'Home Away From Home’, ADMA Creative School
Share
Rochelle Burbury
By Rochelle Burbury
Follow:
Rochelle Burbury is an award-winning journalist and editor with over 25 years of experience in media and communications.  She is the former Marketing & Media Editor for B&T as well as the Australian Financial Review, The Australian, and The Sydney Morning Herald, and Consulting Editor for AdNews. In 2023, she won B&T's Best of the Best in PR and in 2024 featured in the B&T Women in Media Power List. Rochelle’s extensive experience makes her a valuable contributor to B&T.

Latest News

Patrick Rowe, Mandie Van Der Merwe, Avish Gordhan.
Agency Scorecard: Saatchi & Saatchi
15/07/2025
SCA Chief Content Officer Dave Cameron To Depart After 30 Years
15/07/2025
Harley-Davidson Rallies Riders For Inaugural ‘United We Ride’ Fundraiser Via The Salvation Army
15/07/2025
Agency Scorecard: Nunn Media
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?