B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • Pinterest
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • ARN
  • Meta
  • Spotlight on Sponsors
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Pac Mags Unveils New Premium Digital Experience For marie claire
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Pac Mags Unveils New Premium Digital Experience For marie claire
Media

Pac Mags Unveils New Premium Digital Experience For marie claire

nikki.wirkerman
Published on: 26th September 2017 at 10:02 AM
nikki.wirkerman
Share
3 Min Read
SHARE

Pacific Magazines has unveiled a new digital experience for marieclaire.com.au crafted to provide a clean and elegant design across all devices.

The new digital experience for marieclaire.com.au was crafted to provide a clean and elegant, visually consistent design across all devices, with more content above the fold, fewer interruptions and the ability to seamlessly integrate commercial content throughout the entire user journey.

The premium upgrade for marieclare.com.au was led by new Pac Mags recruit Will Everitt, who has joined as head of product and technology. Everitt previously worked at Fairfax Media as technology director and product director.

Everitt said marie claire’s new home page draws the most powerful stories to the eye, so content is easily discoverable, clicky and sticky.

“With minimal visual clutter and fewer distractions, the result is a more compelling and entirely engaging experience,” he said.

The development of the new site was underpinned by design thinking, with a view of optimising web experiences. Ads are dispersed evenly throughout, content surfaces in interesting ways and call-to-action pieces are on-brand.

Data and event tracking informs usability improvements, with A/B and multivariate testing to analyse the impacts of various modules on user engagement, time on site and page views.

Jackie Frank, general manager of fashion, beauty and health at Pac Mags, said: “The elegant, immersive new design for marieclaire.com.au includes simple yet stunning visuals, easy navigation and seamless integration for commercial partners within our brand’s safe, trusted environment.”

Nicky Briger, editor of marie claire, said traffic has grown 22 per cent on the website over the past 12 months.

“Our new look, premium digital upgrade follows an impressive year for marie claire, as our total footprint climbs to nearly one million touchpoints,” she said.

The new digital experience for marieclaire.com.au is the latest of a portfolio of digital launch initiatives for the brand including The Style Set, a network of Australia’s most recognisable fashion influencers; and the inception of StyledBy marie claire, the brand’s curated, interactive personal shopping website and e-commerce platform.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Marie Claire, marieclaire.com.au, pac mags, Pacific Magazines
Share

Latest News

Agency Scorecard: Special
09/07/2025
Agency Scorecard: iProspect
09/07/2025
Meet Adland’s Best Number-Whisperers In The Best Of The Best Data Scientists!
09/07/2025
State Vs State, Campaign Vs Campaign: Brands Go Head-To-Head In The Origin Decider
09/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?