Pac Mags Unveils New Premium Digital Experience For marie claire

Pac Mags Unveils New Premium Digital Experience For marie claire
Nikki Wirkerman
By Nikki Wirkerman



Pacific Magazines has unveiled a new digital experience for marieclaire.com.au crafted to provide a clean and elegant design across all devices.

The new digital experience for marieclaire.com.au was crafted to provide a clean and elegant, visually consistent design across all devices, with more content above the fold, fewer interruptions and the ability to seamlessly integrate commercial content throughout the entire user journey.

The premium upgrade for marieclare.com.au was led by new Pac Mags recruit Will Everitt, who has joined as head of product and technology. Everitt previously worked at Fairfax Media as technology director and product director.

Everitt said marie claire’s new home page draws the most powerful stories to the eye, so content is easily discoverable, clicky and sticky.

“With minimal visual clutter and fewer distractions, the result is a more compelling and entirely engaging experience,” he said.

The development of the new site was underpinned by design thinking, with a view of optimising web experiences. Ads are dispersed evenly throughout, content surfaces in interesting ways and call-to-action pieces are on-brand.

Data and event tracking informs usability improvements, with A/B and multivariate testing to analyse the impacts of various modules on user engagement, time on site and page views.

Jackie Frank, general manager of fashion, beauty and health at Pac Mags, said: “The elegant, immersive new design for marieclaire.com.au includes simple yet stunning visuals, easy navigation and seamless integration for commercial partners within our brand’s safe, trusted environment.”

Nicky Briger, editor of marie claire, said traffic has grown 22 per cent on the website over the past 12 months.

“Our new look, premium digital upgrade follows an impressive year for marie claire, as our total footprint climbs to nearly one million touchpoints,” she said.

The new digital experience for marieclaire.com.au is the latest of a portfolio of digital launch initiatives for the brand including The Style Set, a network of Australia’s most recognisable fashion influencers; and the inception of StyledBy marie claire, the brand’s curated, interactive personal shopping website and e-commerce platform.




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