Pacific Magazines has unveiled a new digital experience for marieclaire.com.au crafted to provide a clean and elegant design across all devices.
The new digital experience for marieclaire.com.au was crafted to provide a clean and elegant, visually consistent design across all devices, with more content above the fold, fewer interruptions and the ability to seamlessly integrate commercial content throughout the entire user journey.
The premium upgrade for marieclare.com.au was led by new Pac Mags recruit Will Everitt, who has joined as head of product and technology. Everitt previously worked at Fairfax Media as technology director and product director.
Everitt said marie claire’s new home page draws the most powerful stories to the eye, so content is easily discoverable, clicky and sticky.
“With minimal visual clutter and fewer distractions, the result is a more compelling and entirely engaging experience,” he said.
The development of the new site was underpinned by design thinking, with a view of optimising web experiences. Ads are dispersed evenly throughout, content surfaces in interesting ways and call-to-action pieces are on-brand.
Data and event tracking informs usability improvements, with A/B and multivariate testing to analyse the impacts of various modules on user engagement, time on site and page views.
Jackie Frank, general manager of fashion, beauty and health at Pac Mags, said: “The elegant, immersive new design for marieclaire.com.au includes simple yet stunning visuals, easy navigation and seamless integration for commercial partners within our brand’s safe, trusted environment.”
Nicky Briger, editor of marie claire, said traffic has grown 22 per cent on the website over the past 12 months.
“Our new look, premium digital upgrade follows an impressive year for marie claire, as our total footprint climbs to nearly one million touchpoints,” she said.
The new digital experience for marieclaire.com.au is the latest of a portfolio of digital launch initiatives for the brand including The Style Set, a network of Australia’s most recognisable fashion influencers; and the inception of StyledBy marie claire, the brand’s curated, interactive personal shopping website and e-commerce platform.
Grill’d has launched a new tactical campaign ahead of the upcoming US elections, with the aim of comparing big American fast food giants with Grill’d’s home-grown, healthier approach to burgers. The tongue-in-cheek campaign depicts Donald Trump’s addiction to fast food options, such as McDonald’s, KFC, Burger King and Dominos, with the words ‘You are what […]
In this guest post, Dr Phillip Lawrence of Edith Cowan University debunks the myths of the environmental impact of printing… The environmental credentials of printing have been in the spotlight for a while with brands and marketers as well as large corporates regularly proposing they would reduce or eliminate paper and printing from their business as […]
The WPP-owned agency Mindshare has revealed it has won the media business for both Kayo and Binge. Both Kayo and Binge form part of Foxtel’s Steamotion’s streaming services and have seen significant boosts to the subscription numbers in recent times, primarily during lockdown. Commenting on the win, Mindshare CEO Katie Rigg-Smith said the win would […]
Realworld, an Australian location-based technology company, today launched adfindr.co, a leads platform for media owners. Adfindr finds the contact details of hundreds of local businesses around any location. Adfindr offers all media owners a database of local advertising leads. Simply type in a location and extract advertising leads in that area. David Sanderson, Director at […]
The new Online Will from State Trustees has launched with an unexpected campaign via newly appointed creative agency Hardhat, one that aims to turn in between moments into opportunities for action. Having a baby, moving house or exploring some thrilling new hobbies – this colourful, tongue-in-cheek campaign leverages the types of life stages that trigger […]
Worksafe and FCB New Zealand have launched a wild new campaign, challenging New Zealanders to take a fresh look at workplace safety. The launch TVC, hitting screens big and small this week, asks workers to be more vigilant and proactive, by listening to their inner-meerkats. In the last five years, WorkSafe has recorded 363 workplace […]
Immersive media company Imagine Room has signed an exclusive agreement with Microsoft to build and operate Australia’s first Mixed Reality Capture Studio to drive the next generation of content production. The state-of-the-art studio uses 106 cameras to create holographic and 3D-video performance assets and create immersive and interactive experiences for virtual reality (VR), augmented reality […]