Pac Mags Unveils New Premium Digital Experience For marie claire

Pac Mags Unveils New Premium Digital Experience For marie claire
SHARE
THIS



Pacific Magazines has unveiled a new digital experience for marieclaire.com.au crafted to provide a clean and elegant design across all devices.

The new digital experience for marieclaire.com.au was crafted to provide a clean and elegant, visually consistent design across all devices, with more content above the fold, fewer interruptions and the ability to seamlessly integrate commercial content throughout the entire user journey.

The premium upgrade for marieclare.com.au was led by new Pac Mags recruit Will Everitt, who has joined as head of product and technology. Everitt previously worked at Fairfax Media as technology director and product director.

Everitt said marie claire’s new home page draws the most powerful stories to the eye, so content is easily discoverable, clicky and sticky.

“With minimal visual clutter and fewer distractions, the result is a more compelling and entirely engaging experience,” he said.

The development of the new site was underpinned by design thinking, with a view of optimising web experiences. Ads are dispersed evenly throughout, content surfaces in interesting ways and call-to-action pieces are on-brand.

Data and event tracking informs usability improvements, with A/B and multivariate testing to analyse the impacts of various modules on user engagement, time on site and page views.

Jackie Frank, general manager of fashion, beauty and health at Pac Mags, said: “The elegant, immersive new design for marieclaire.com.au includes simple yet stunning visuals, easy navigation and seamless integration for commercial partners within our brand’s safe, trusted environment.”

Nicky Briger, editor of marie claire, said traffic has grown 22 per cent on the website over the past 12 months.

“Our new look, premium digital upgrade follows an impressive year for marie claire, as our total footprint climbs to nearly one million touchpoints,” she said.

The new digital experience for marieclaire.com.au is the latest of a portfolio of digital launch initiatives for the brand including The Style Set, a network of Australia’s most recognisable fashion influencers; and the inception of StyledBy marie claire, the brand’s curated, interactive personal shopping website and e-commerce platform.

Please login with linkedin to comment

Marie Claire marieclaire.com.au pac mags Pacific Magazines

Latest News

Grill’d Sticks It To Fast Food Giants In New “Trump’d” Campaign
  • Campaigns

Grill’d Sticks It To Fast Food Giants In New “Trump’d” Campaign

Grill’d has launched a new tactical campaign ahead of the upcoming US elections, with the aim of comparing big American fast food giants with Grill’d’s home-grown, healthier approach to burgers. The tongue-in-cheek campaign depicts Donald Trump’s addiction to fast food options, such as McDonald’s, KFC, Burger King and Dominos, with the words ‘You are what […]

Debunking The Myths: The Environmental Cred Of Print Media
  • Opinion

Debunking The Myths: The Environmental Cred Of Print Media

In this guest post, Dr Phillip Lawrence of Edith Cowan University debunks the myths of the environmental impact of printing… The environmental credentials of printing have been in the spotlight for a while with brands and marketers as well as large corporates regularly proposing they would reduce or eliminate paper and printing from their business as […]

Opinion

by B&T Magazine

B&T Magazine
Mindshare Snares Kayo’s & Binge’s Media
  • Media

Mindshare Snares Kayo’s & Binge’s Media

The WPP-owned agency Mindshare has revealed it has won the media business for both Kayo and Binge. Both Kayo and Binge form part of Foxtel’s Steamotion’s streaming services and have seen significant boosts to the subscription numbers in recent times, primarily during lockdown. Commenting on the win, Mindshare CEO Katie Rigg-Smith said the win would […]

by B&T Magazine

B&T Magazine
Aussie Tech Firm Launches App To Help Media Owners Find Local Advertisers In Any Location
  • Media

Aussie Tech Firm Launches App To Help Media Owners Find Local Advertisers In Any Location

Realworld, an Australian location-based technology company, today launched adfindr.co, a leads platform for media owners. Adfindr finds the contact details of hundreds of local businesses around any location. Adfindr offers all media owners a database of local advertising leads. Simply type in a location and extract advertising leads in that area. David Sanderson, Director at […]

Time To Fill? Then It’s Time To Will With State Trustees Via Hardhat
  • Campaigns

Time To Fill? Then It’s Time To Will With State Trustees Via Hardhat

The new Online Will from State Trustees has launched with an unexpected campaign via newly appointed creative agency Hardhat, one that aims to turn in between moments into opportunities for action. Having a baby, moving house or exploring some thrilling new hobbies – this colourful, tongue-in-cheek campaign leverages the types of life stages that trigger […]

Imagine Room Revolutionises Immersive Content With Australia’s First Microsoft Mixed Reality Capture Studio
  • Advertising

Imagine Room Revolutionises Immersive Content With Australia’s First Microsoft Mixed Reality Capture Studio

Immersive media company Imagine Room has signed an exclusive agreement with Microsoft to build and operate Australia’s first Mixed Reality Capture Studio to drive the next generation of content production. The state-of-the-art studio uses 106 cameras to create holographic and 3D-video performance assets and create immersive and interactive experiences for virtual reality (VR), augmented reality […]