Digital retail out-of-home media business Shopper Media Group has announced the appointment of Emily Sak to the newly created position of head of data and insights.

The new role forms part of Shopper Media Group’s expansion plan to keep up with the accelerated growth that has seen its portfolio surpass more than 220 shopping centres Australia-wide.

Sak joins Shopper Media Group after more than a decade at Pacific Magazines focusing on media and FMCG consumer insights and strategy.

Shopper Media Group’s marketing and insights director, Victoria Primrose, said Sak’s appointment reaffirms the company’s commitment to data centricity.

“We have invested in market-leading digital analytic capabilities already and this new role will help us further our capability – allowing us to continuously deliver new, enhanced data products and services to the market,” she said.

“Having recently partnered with Roy Morgan and integrated Helix Personas into our data ecosystem, we have now appointed Emily to develop our data offering even further.

“She’ll help media agencies, marketers and shopping centres understand the sophisticated data we capture so that they can effectively and efficiently engage their customers.

“We are delighted to now be able to offer Emily’s expertise in providing innovative, data-first consumer insights and marketing solutions to our client partners around the country.”

Shopper Media Group CEO Ben Walker added: “Emily is incredibly well-respected within the industry and her innovative style and experience in delivering enhanced business outcomes will ensure we offer our customers world-class insights on their customers to help them drive growth.”

Commenting on her appointment, Sak said: “I’m excited to be joining the Shopper Media Group team during a period of such high growth and innovation.

“The real-time shopper analytics, captured in-store via Shopper Media’s advanced WiFi and beacon technology, offers us a unique lens into the consumer shopper journey.

“This, used in combination with the rest of our data stack, allows us powerful insight into consumer mindsets and behaviours at the most crucial point of the shopper funnel – the point of purchase.

“I look forward to working with the Shopper Media team, as well as our agency, client and shopping centre partners, to harness these rich data and insights capabilities.”