Outsource Purchasing Decisions To Your Friends Thanks To This Man

Outsource Purchasing Decisions To Your Friends Thanks To This Man

a social recommendation service that’s pinning its hopes and dreams on the unwavering trust between friends as a key driver for new customers for brands has entered into the market – Recomazing.

Launched in Sydney last night, Recomazing’s founder Marc Cowper (pictured above) insisted his baby was not another new social network nor was it a review site. He insisted it was a “consumer first, brands second” free service for Australians to find, share and store trusted business recommendations between their existing social network.

The system is reliant on Facebook’s ongoing benevolence if it’s not to suffer a similar fate to that suffered by Meerkat at the hands of Twitter once it bought Periscope. Cowper insisted that he was comfortable in Facebook’s ongoing support and that they could switch social media platforms in a heart beat.

Businesses simply create a profile to enable their customers to give them a recommendation – or ‘reco’ as Recomazing calls it – and the customers’ entire social network can then see it. So if a person is searching for an online course, a mortgage broker or a web designer they can check out their friends’ recommendations first on Recomazing before making their purchase decision.

Cowper said Recomazing was already helping 5,000 Aussie businesses capitalise on their amazing customer service.

Built on a freemium model, Recomazing is free for SMEs like hairdressers and mechanics, but then charges for larger organisations as much as $30,000 per annum. Virgin Mobile has signed on as a founding customer.

Nicole Bardsley, director of Virgin Mobile brand and communications, said Recomazing provides a way to capitalise on its commitment to customer service by identifying advocates and enhancing their positive influence to drive referrals.

“With the launch of Recomazing comes a unique way for Virgin Mobile to leverage our great customer advocacy and high ‘likelihood to recommend’ to bring more customers over to Virgin Mobile, where we know they’ll have a great experience,” said Bardsley.

virgin recomazikng

Significantly, Recomazing does not have the facility to publish any negative reviews, but is in fact more of a sophisticated way of ‘liking’ a company exclusively within an individual’s friend’s network.

A report by Nielsen has found 85 per cent of consumers in the Asia Pacific say they trust word-of-mouth recommendations from friends and family, a form of earned media, above all other sources of advertising. The study also revealed, 88 per cent take action on recommendations made by family and friends.

To help with the launch, Recomazing conducted a survey of 1000 Aussie consumers, which found a slim majority of respondents (52 per cent) said that they’re likely to act upon a friend’s purchase recommendation despite reading a negative review about the service online.

Cowper said there is a real consumer demand for fantastic customer service experiences.

“The study revealed the number one reason Aussies are seeking friend recommendations is to avoid bad customer service experiences. It is important for businesses to understand that Australians rank having a good customer service experience above saving time and money.

Copy of 150910_Recomazing_Infographic_Business_FINAL




Latest News

‘Those In the Know DFO’: DFO Launch Brand Refresh With Creative Agency Taboo
  • Advertising

‘Those In the Know DFO’: DFO Launch Brand Refresh With Creative Agency Taboo

DFO takes on brand refresh with creative campaign in partnership with Melbourne-based creative agency Taboo. Premium outlet shopping centre DFO has released a new creative campaign in collaboration with creative agency Taboo, ‘Those In The Know DFO’, encouraging buyers to purchase luxury products for a discounted price. In response to the growing demand for face-to-face […]

One Man’s Waste Is A Major PR Win For The Bravery
  • Advertising

One Man’s Waste Is A Major PR Win For The Bravery

Independent purpose PR, Communications, and Social Media agency, The Bravery, has strengthened its commitment to enhancing behavioural change in waste after being appointed by Dulverton Waste Management in North West Tasmania. Lead image: The Bravery Team The Bravery has been appointed as the lead communications, community engagement and PR partner after a competitive tender process. […]

Broadsheet Promotes Claire Booth To National Sales & Partnerships Director Role
  • Media

Broadsheet Promotes Claire Booth To National Sales & Partnerships Director Role

Broadsheet has promoted Claire Booth to the national sales and partnerships director role. Since its launch in 2009, Broadsheet has published news, features, and events coverage across the Australian cities of Sydney, Melbourne, Brisbane, Adelaide, Perth, Tasmania, and New Zealand. Claire Booth was acquired by the Broadsheet team in 2019 from The Story Lab and […]

Yahoo Academy Invites Applications From Future Industry Leaders For 2024 Program
  • Marketing

Yahoo Academy Invites Applications From Future Industry Leaders For 2024 Program

Nominations are now open for Yahoo Academy 2024, an immersive talent building program which helps 30 rising media agency and marketing superstars across Australia and Singapore develop the skills needed to lead and thrive in the workplace of the future. Taking place over two days in Sydney, Yahoo Academy 2024 will engage participants with in-depth […]

Taboola Appoints Experienced APAC Advertising Exec To Manage New Zealand Sales
  • Marketing

Taboola Appoints Experienced APAC Advertising Exec To Manage New Zealand Sales

Taboola, has announced the appointment of former Taboola APAC director and skilled digital strategist Joe France (lead image) as its New Zealand sales lead, as it continues to expand its presence in the ANZ market. Under his new remit, France will be responsible for cultivating key partnerships and delivering innovative solutions to meet evolving New […]

Activation Union Hires Bree Mankin As Managing Partner
  • Media

Activation Union Hires Bree Mankin As Managing Partner

Activation Union is thrilled to announce the appointment of Bree Mankin as Managing Partner. In this pivotal role, Bree will spearhead the agency’s growth initiatives and client strategy, leveraging her extensive experience and innovative approach in delivering exceptional results for her clients. With over two decades of experience in marketing and communications, Bree is a […]

Toyota Launches Integrated Electric Vehicle Campaign Via HERO
  • Campaigns

Toyota Launches Integrated Electric Vehicle Campaign Via HERO

Toyota Australia has launched its highly anticipated new all-electric vehicle, the bZ4X, on Australian shores through a nationwide integrated campaign. Spearheaded by a big spot, the campaign was created by independent creative agency HERO, which sees a typical EV sceptic named Barry behind the wheel of an all-new Toyota bZ4X much to the surprise of […]

Canva Launches First Ever Podcast: Design Surfaces
  • Media

Canva Launches First Ever Podcast: Design Surfaces

Canva has announced its very first podcast: Design Surfaces. Covering all areas of design, from brand campaigns to UX flows, the podcast digs deep into the intricate parts of designers’ brains to unearth valuable insights, unique perspectives, and what makes them tick. The Design specialty at Canva is made up of some of the most […]

SBS Launches Development Fund To Find Australia’s Next Top Documentaries
  • Media

SBS Launches Development Fund To Find Australia’s Next Top Documentaries

SBS is searching for its most daring, unflinchingly fearless and boundary-smashing factual format yet, issuing a call out for impactful ideas for new documentary series unlike anything seen on Australian screens before, with up to $50,000 in development funding on offer. Announced this morning at the Australian International Documentary Conference (AIDC) in Melbourne, SBS is […]

Resolution Nabs Sarah Truong From PHD
  • Advertising

Resolution Nabs Sarah Truong From PHD

Full-service media agency Resolution has appointed Sarah Truong as head of investment to lead the agency’s investment product. Sarah joins from PHD where she was Group Investment Director for half a decade. With 14 years’ experience in the media industry including seven years at media agency, Carat, Sarah a proven track record for delivering results-driven […]