Independent opinion website The Big Smoke (TBS) has announced it has expanded its content offering following the success of its ‘TBS Next Gen Program’.
Launched in 2016, the program saw students aged between eight and 18 mentored by writers to produce thought-provoking content.
As of February 2017, the leading opinion site has now introduced ‘TBS Boomers’, which will be overseen by ex-radio host Mike Welsh, who has accepted the role of editor for this section of the site.
The new division launched with content from TV legend Tony Barber and Sky News host Mike Jeffreys, and has already partnered with brands such as Besins Healthcare for International Women’s Day.
Welsh said a good chunk of Baby Boomers have witnessed and experienced more major social change than any other generations in history.
“From the sexual revolution to the HIV/AIDS epidemic and what’s happened in between, Boomers have seen it all and most likely done it too,” he said.
“Sadly, those who have lived to tell extraordinary tales and share unique insights are ignored and dismissed by most of contemporary society.
“TBS will provide us with the perfect platform to tell and preserve these fascinating stories.”
TBS has also expanded its ‘Meet a Founder’ series, which will now profile start-ups on the cusp of disrupting industries.
Start-ups selected to be a part of the series – produced in partnership with Elementum Advisory – will also receive a one-hour meeting with Elementum CEO Philippa Lewis.
TBS publisher Alexandra Tselios developed the section due to her own experience with capital raising in Australia and by watching the local start-up scene and incubator programs.
“Start-ups won’t succeed if they don’t prove there is a need for their offering in the market, and at The Big Smoke, we provide the opportunity to receive exposure across multiple platforms through our media buy, and then collate that data back to the start-up,” she said.
“The data includes engagement and response to the start-ups concept and messaging – both good and bad.
“The data behind this, coupled with connecting them to critical partners who could potentially secure capital with them, creates a compelling opportunity for our network.”
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]