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Reading: oOh!Media Wins Online Advertising Rights At Melbourne Airport
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B&T > Advertising > oOh!Media Wins Online Advertising Rights At Melbourne Airport
Advertising

oOh!Media Wins Online Advertising Rights At Melbourne Airport

John Hanrahan
Published on: 18th February 2016 at 11:00 AM
John Hanrahan
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3 Min Read
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oOh!media has announced that it has won the rights to new mobile and online opportunities as part of a new long term contract win with Melbourne Airport including the new domestic terminal – T4.

In a first for oOh!, the company has won exclusive rights to sell advertising for the airport’s consumer facing digital assets, including the Melbourne Airport website, Mobile app and its Wi-Fi offering across the precinct.

Also under the contract, oOh! not only extends its exclusive advertising rights for Melbourne’s T1, T2 and T3, but has won the rights to deliver state of the art digital external and internal signage for the new T4, giving it full coverage of the Melbourne Airport precinct that is expected to deliver 15 million passengers each year.

One of the new signage innovations being delivered for the new T4 complex is a state of the art hanging cylindrical digital banner with directional audio, via a sound shower.

oOh!’s group director – fly, Robbie Dery, said the digital opportunity was consistent with the company’s wider digital strategy of building up its portfolio of integrated online and offline products.

“The airport has been experiencing record utilisation of their digital assets, with more than 600,000 online visitors each month and more than 150,000 downloads of its app,” Dery said. “This coupled with our inventory gives advertisers a valuable way to reach the highly sought after fly audience.”

“By bundling the online digital assets with digital signage, we are able to deliver on the shared vision of providing the ultimate customer experience across all channels that can reach flyers, all while generating further revenue growth.

“This new contract further strengthens oOh!’s market leadership in the airport Out Of Home environment in Australia. We look forward to continuing to innovate to keep one of Australia’s busiest passenger airports as one of the most digitally advanced in the world.”

The agreement will also see oOh! upgrade digital and static inventory for the international terminal in the coming month, with ongoing development opportunities across the airport precinct over the contract term.

Melbourne Airport’s executive customer, Andrew Gardiner, said Melbourne Airport’s decision to extend its relationship with oOh! reflected its vision of delivering more convenience and choice to customers.

“oOh! is a clear leader in Out Of Home in the airport environment and has shown a commitment to delivering leading digital innovation to enhance our customers’ experience,” Gardiner said.

“We look forward to working closely with oOh! to further innovate the gateway to Melbourne and Victoria all whilst oOh! continues to deliver Melbourne Airport with world leading solutions.”

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John Hanrahan
By John Hanrahan
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John Hanrahan is one of Australia's most experienced business journalists, TV reporters and producers. He is currently a Senior Consultant and Media Director with Lighthouse Communications Group in Sydney whose clients include Testra Business, the Clarius Group of recruitment companies, out of home advertising company oOh!media,eco adventure park TreeTops, the young Australian entrepreneurs organisation, ENYA, Access Digital Entertainment and private equity company Wolseley.. Lighthouse handles the national media for the Telstra Business Awards and the Telstra Business Women's Awards. He has worked for John Fairfax and Sons, News Ltd., 2GB, 2UE, ABC Radio, Channels 7 and 9 and ABC TV. He has also worked in newspapers in the UK and United States. For three years he was managing director of the joint US-Australian television production company Taffner Ramsay Productions. From 1994 to 2003, he worked as a reporter and producer on the Nine Network's national Small Business Show. Prior to that he was Australian editor of the Los Angeles based business daily newspaper The Hollywood Reporter and then editor of Australia's Dynamic Business magazine. He has also worked as a senior account executive for a PR and Advertising company. And has worked in the newspapers in the UK, Europe, Asia and the US. He has also owned his own business communications consultancy - John Hanrahan Business Communications.

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