The Outdoor Media Association (OMA) has announced the winners of its Creative Collection competition for Q3 2016.
Run quarterly by the OMA, the Creative Collection competition recognises and celebrates the most creative and innovative Out-of-Home (OOH) campaigns.
Launched in 2013, the competition continues to gain momentum, with winners appearing in the biennial publication OPEN – an anthology of Outdoor creative from Australia and around the world.
Campaigns are judged across the following categories:
- Best creative execution
- Best traditional use of the OOH medium
- Best use of a special build
- Best use of technology/innovation
The Q3 competition attracted 38 submissions from OMA members including Adshel, APN Outdoor, Executive Channel Network, JCDecaux, oOh!media, QMS Media and Paradise Outdoor.
Guest judges included Sinead Roarty, Associate Creative Director, J Walter Thompson; Matt Baker, Agency Sales Manager, Cactus Imaging and Alan Klein, Head of Creative Solutions, JCDecaux.
OOH has under gone a radical transformation and the idea of a ‘one size fits all’ approach is dated. Guest judge Alan Klein said, “It’s exciting to see the concept of ‘traditional’ Outdoor advertising evolving. As ‘standing out’ is becoming even tougher for brands, the innovative use of technology, impactful special builds and the creative application of data, as well as dynamic content are becoming the new norm.
“We’ll no doubt see continued growth and creativity in these areas. Helping choose between the best of the best was no easy task, but it’s been really inspiring to see so many campaigns are pushing the boundaries. Outdoor is definitely the most exciting space to play in media right now,” he concluded.
Congratulations to the following winners:
Best creative execution winner:
Campaign: ‘Science Faculty’
Advertiser: University of Technology Sydney
Creative agency: University of Technology Sydney
Media agency: APN Outdoor
Best creative execution honourable mention:
Campaign: ‘Nike Unlimited Unleashed’
Advertiser: Nike
Creative agency: Wieden + Kennedy Portland
Media agency: Tundra
Best traditional use of the OOH medium joint winner:
Campaign: ‘Network Olympics’
Advertiser: Optus
Creative agency: The works
Media agency: UM
Best traditional use of the OOH medium joint winner:
Campaign: ‘THE ICONIC SPORT’
Advertiser: THE ICONIC
Creative agency: THE ICONIC
Media agency: 360DMG
Best use of a special build winner:
Campaign: ‘Nespresso’
Advertiser: Nespresso
Creative agency: M&C Saatchi
Media agency: Media Edge
Best use of technology/innovation winner:
Campaign: ‘Road to Rio’
Advertiser: Australian Olympic Committee
Creative agency: APN Outdoor
Media agency: APN Outdoor
Best use of technology/innovation honourable mention:
Campaign: ‘The Big Aussie Barbie’
Advertiser: Prostate Cancer Foundation Australia
Creative agency: JCDecaux
Media agency: Cloudmaker Consulting
