B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • WPP
  • Anthony Albanese
  • NRL
  • EssenceMediaCom
  • Thinkerbell
  • Channel 10
  • News Corp
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Office Choice Appoints Spinach To Handle Data & Digital Media
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Office Choice Appoints Spinach To Handle Data & Digital Media
Marketing

Office Choice Appoints Spinach To Handle Data & Digital Media

Brooke Hemphill
Published on: 26th February 2018 at 9:08 AM
Brooke Hemphill
Share
2 Min Read
SHARE

Franchise office supplies business Office Choice has appointed Melbourne full-service agency Spinach to handle its digital media, in addition to a large-scale, business-wide data project.

The Australian owned and operated independent group of local retailers called on Spinach to review the performance of its digital assets across the entire franchise network, which spans more than 118 websites.

Spinach will now work with Office Choice to centralise its data and implement a unified reporting platform. Once complete, the agency will help the business to turn this data into actionable insights through customer journey mapping.

Cameron Osborne, national marketing manager at Office Choice, said: “Through a test campaign, Spinach has already demonstrated that its machine learning capabilities drive excellent results while reducing cost per acquisition.

“We’re delighted to be working with the team and look forward to seeing the continued impact their work will have on the business.”

Ben Willee, general manager and media director at Spinach, said: “We’re thrilled to be partnering with Office Choice to deliver results using our tried and tested combination of creativity, strategy and data.

“Our initial test campaign has highlighted multiple opportunities to drive purchase and we can’t wait to get stuck into doing just that.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Spinach
Share
By Brooke Hemphill
Follow:
I am a writer, editor and marketing communications consultant. Former editor of B&T and Encore Magazines, I am presently engaged by several clients for thought leadership, content marketing, PR and feature writing. I currently look after the following agencies: Maxus, Spinach and Principals. I'm also working on a major content project for magazine industry body Magazine Networks. Additionally, I cover events for WARC and write for content marketing shop Edge, among others. I've also written a book, Lesbian for a Year. My career in the media began with a regular feature in the Sydney Morning Herald titled Table for Eight before I went on to present the online series Sexperts for the SMH, Age and Brisbane Times websites. Specialities: feature writing, content marketing, editing, producing, ghostwriting, InDesign, magazine editing, project management

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?