Cutting down on the booze? You’re not the only one. Research by brand tracking platform Tracksuit has found that the number of Aussies buying non-alcoholic beverages rose from 7.1 million in September 2022 to 8.3 million in March 2023.
Non-alcoholic drinks were the most popular in the 25-34-year-old age category with 2.1 million of the drinkers fitting in this age bracket. This means that 55 per cent of this demographic are active consumers of non-alcoholic booze.
Men were more likely to buy non-alcoholic booze than females – 48 per cent of male consumers have bought non-alcoholic booze vs 35 per cent of females.
NSW had the highest number of non-alcoholic consumers with 2.9 million drinkers active within the state.
According to the Australian Finacial Review consumer interest in non-alcoholic beverages is now growing all-year-round and not just at peak times like dry July.
“To meet that demand, beverage alcohol companies have invested heavily to introduce a number of innovative new products, and many established mainstream brands have recently crossed over to develop no/low alcohol versions of their popular beer, wines and spirits,” said Emily Neill, COO of IWSR Drinks Market Analysis.
The market for no- and low-alcohol beverages has reached almost $US10 billion, according to IWSR analysis, with volume projected to grow by an 8 per cent compound annual growth rate through to 2025, compared to 0.7 per cent for alcohol beverages.
