Nova’s Red Room Announces Global Tour With Optus and Qantas

Nova’s Red Room Announces Global Tour With Optus and Qantas
SHARE
THIS



NOVA Entertainment has announced live music brand Nova’s Red Room will embark on an unprecedented global tour.

NOVA Entertainment is working with Optus, Qantas, Marquee Nightclubs, Sony Music Australia and Starcom, to provide listeners with an experience of a lifetime, capturing and sharing content from their global music adventure as they go.

Tony Thomas, NOVA Entertainment’s Group Marketing Director said, “We are very proud of the success of Nova’s Red Room and after 70 events featuring some of the world’s biggest artists, it was only natural to take Nova’s Red Room across the globe. Nothing of this scale has ever been attempted and we are very lucky to have such strong partners like Optus, Qantas, Marquee Nightclubs and Sony Music Australia to help us achieve it.”

Sony Music's Dan Nitschke, Marquee's Tim Waugh, NOVA Entertainment's Tony Thomas, Qantas' Olivia Wirth & Optus' Nathan Rosenberg (sml)

The tour will launch with a Nova’s Red Room at Marquee at The Star Sydney, headlined by top Australian group Justice Crew joined by Dami Im and Bonnie Anderson. Talented singer/songwriter Samantha Jade will be the connection between Australia and the global experience with the first ever performance in Qantas’ new Los Angeles Business Lounge.

Listeners will then attend intimate Nova’s Red Room gigs at Marquee Nightclub venues in New York with one of the best-selling artists in history Usher, and at Marquee inside The Cosmopolitan of Las Vegas with the hottest new group G.R.L, who have the platinum selling smash hit Ugly Heart.

“Optus wants Australians to ‘Live More Yes!’ and thanks to our partnership with Nova’s Red Room, this global tour delivers that. Our customers love awesome experiences and this series of gigs in some of the hottest spots on the planet will absolutely rock winners to their core,” said Nathan Rosenberg, Head of Brand, Optus. “Optus is committed to creating great moments for our customers and we’ve got a lot more in store for Australia so watch this space.”

Kent ‘Smallzy’ Small, Australia’s number one night show host, will board a Qantas flight with 26 competition winners, partners, media and a team of Nova’s content producers, to experience four Nova’s Red Rooms featuring six artists, across four international cities all in only seven days.

Olivia Wirth, Qantas Group Executive Brand, Marketing and Corporate Affairs said, “We are thrilled to partner with Nova and host the first global performance in our new Los Angeles Business Lounge. This partnership provides us with the opportunity to showcase the premium Qantas experience to a younger audience.”

Denis Handlin AM, Chairman & CEO Australia & New Zealand and President Asia Sony Music Entertainment said, “We’re incredibly thrilled to work with campaign partners and Nova on taking their Red Room global, with artists Usher, G.R.L, Samantha Jade, Justice Crew, Dami Im and Bonnie Anderson performing as part of this fantastic initiative.”

“This is an incredible opportunity to collaborate with key strategic partners to bring this tour to life within our global nightlife concepts,” said Marquee Nightclub partner Noah Tepperberg. “We look forward to showcasing Nova’s Red Room brand globally to Marquee guests in New York, Las Vegas and Sydney.”

Annick Perrin, Managing Director Starcom said, “We believe human experiences matter most and when Nova shows us this opportunity we recognised that this partnership offers Optus’ existing and potential customers an outstanding music experience and content which ultimately delivers deeper brand love, you can’t get better than that.”

With unique access to the artists, Smallzy will broadcast Smallzy’s Surgery from 7pm weeknights during the global tour, sharing highlights from Nova’s Red Room performances and artist interviews with his listeners.

NOVA Entertainment will capture the entire Nova’s Red Room Global Tour together with Optus, creating unique on-air and on-line content for novafm.com.au.

Please login with linkedin to comment

Amobee Kate Gibbs Weiden + Kennedy

Latest News

M&C Saatchi Promotes New ECDs To Lead Tourism Australia Business
  • Advertising

M&C Saatchi Promotes New ECDs To Lead Tourism Australia Business

M&C Saatchi Sydney has promoted David Govier and Rosita Rawnsley-Mason as joint Creative Directors. Together, the pair will lead the coveted and award-winning Tourism Australia business. The dual promotions signal the agency’s ongoing commitment to hiring and nurturing world-class talent to support it’s bench of iconic clients. “Dave and Rosita are absolute quality. They are […]

High-Profile US Journo Busted Masturbating On Zoom Call With Colleagues
  • Media

High-Profile US Journo Busted Masturbating On Zoom Call With Colleagues

A senior media commentator in the United States has been stood down, after masturbating on a Zoom call with colleagues. Jeffrey Toobin, who works as a legal commentator for both the New Yorker and CNN, made the transgression during a virtual election simulation with New Yorker staff. Toobin has since apologised for the incident, claiming he did not […]

Indie Agency Channel T launches Brand Campaign For Liquor Retailer Cellarbrations
  • Campaigns

Indie Agency Channel T launches Brand Campaign For Liquor Retailer Cellarbrations

Cellarbrations, part of Australian Liquor Marketers (ALM), has unveiled a new brand campaign via independent creative agency Channel T. The campaign features Paul the Cellarbrations owner and a couple Tom and Cass, who’ve recently moved into the area. Each episode in the series brings to life the evolving relationship Paul has with his customers, as […]

Lions Live Set To Launch Second Young Lions Live Award Brief
  • Advertising

Lions Live Set To Launch Second Young Lions Live Award Brief

As part of Lions Live in June, Lions Live challenged under 30s with a brief in partnership with the World Food Programme. It was free to enter, and nearly 1,000 young adlanders entered. It was such a success, Lions Live plan to run a second competition during Lions Live this week. This time the brief […]

Tuesday TV Wrap: SAS Knifes The Block, As Seven & Nine In Rare Dead Heat
  • Media

Tuesday TV Wrap: SAS Knifes The Block, As Seven & Nine In Rare Dead Heat

Seven must be loving the press SAS Australia is getting at the moment, but not that it’s necessarily translated to viewers for the oddball reality show. Last night’s second SAS outing posted 795,000 eyeballs according to OzTAM metro numbers, making it slightly down on Monday’s debut that had 834,000. In better news for Seven, SAS […]

by B&T Magazine

B&T Magazine
Are Australian Brands Missing A Subscription Opportunity?
  • Media

Are Australian Brands Missing A Subscription Opportunity?

US retailer Walmart surprised many when it launched Walmart Plus last month, a premium subscription service that gives members access to unlimited delivery and special deals. The move puts Walmart directly against Amazon, which has enjoyed enormous success through its Amazon Prime initiative in recent years. And while the US retail subscription market might be […]

by B&T Magazine

B&T Magazine
Mindshare Boss Nick Emery “Filmed Himself With His Bottom Out” Prior To Sacking
  • Media

Mindshare Boss Nick Emery “Filmed Himself With His Bottom Out” Prior To Sacking

Nick Emery’s misdemeanour that led to his abrupt sacking can finally be revealed. The London-based Mindshare global CEO was given his marching orders last Thursday after an incident that WPP described as “inappropriate and offensive” and “a clear breach of the company’s code of conduct”.   And it appears the UK’s venerable The Sun newspaper has […]

HT&E Appoints Angela Ewers As New Chief People Officer
  • Media

HT&E Appoints Angela Ewers As New Chief People Officer

HT&E today announces Angela  Ewers has been appointed to the newly created position of Chief People Officer. Ewers will commence her new role in November, based in Sydney, where she will lead both HT&E and ARN’s People & Culture function to support growth and ensure ARN is not just Australia’s number one radio and digital audio business, but also […]

Is Christmas Cancelled? Research Reveals Aussies Plan To Spend Less This Festive Season
  • Marketing

Is Christmas Cancelled? Research Reveals Aussies Plan To Spend Less This Festive Season

New research has revealed a major cut-back in Christmas spending, with Australians planning to spend less on gifts, food, and social events this season. The research out of market research firm Toluna also reveals 23 per cent of Australians are worried about being able to afford the Christmas season altogether. Australians are feeling the pinch, […]

Pause Fest To Return In 2021 As Online Event
  • Media

Pause Fest To Return In 2021 As Online Event

Festival for business and creativity, Pause Fest, has confirmed the event will run in 2021 – and will be its biggest to date. The 11th Pause Fest – named Changes – will migrate from its Melbourne home to the online world for the first time, running 1-12 March 2021. “Pause Fest has always been at […]

Shutterstock Adds Editorial Video Service
  • Media

Shutterstock Adds Editorial Video Service

Shutterstock today announced the highly anticipated addition of Editorial Video, a new premium, full-service editorial video offering that is now available for license. Critical Past, Celebrity Footage and Viral Hog are just a few of the new partners who will distribute their engaging video content worldwide through Shutterstock’s Editorial Video. In addition, current partners’ epa […]

Adobe Unveils A Host Of New Innovations As Part Of Adobe Max 2020
  • Technology

Adobe Unveils A Host Of New Innovations As Part Of Adobe Max 2020

Today at Adobe MAX, Adobe unveiled significant innovation across its Creative Cloud applications and services. In addition to ground-breaking new features like Neural Filters in Photoshop, the company released major updates to its flagship applications including Lightroom, Premiere Pro and Illustrator. Adobe also underscored its commitment to accelerating the development of mobile and multi-surface apps, with […]

The Data-Driven Revolution: Data Is The Key to Marketers’ Integral Role In Driving Business Growth
  • Partner Content

The Data-Driven Revolution: Data Is The Key to Marketers’ Integral Role In Driving Business Growth

The role a marketer plays in the success or failure of a brand has never been disputed. However, modern marketers are now taking on their biggest role yet – tasked with not only driving exceptional customer experiences but also business growth. In fact, a new report surveying more than 1,000 marketers across APAC from Salesforce […]

Partner Content

by B&T Magazine

B&T Magazine
Cate Blanchett & Aussie Celebs Back DrinkWise’s You Got This Campaign For Year 12s Via  89 Degrees East
  • Campaigns

Cate Blanchett & Aussie Celebs Back DrinkWise’s You Got This Campaign For Year 12s Via 89 Degrees East

DrinkWise and Communications Agency 89 Degrees East has launched a new campaign called You Got This – an initiative designed to support Year 12s as they head into their final exams. The campaign involves well-known Australians offering short video messages of support for Year 12 students, including superstar Cate Blanchett, Australian Test Cricket Captain Tim […]

Timboon Fine Ice Cream Celebrates 21 Wears With Rebrand Via Squad Ink
  • Campaigns

Timboon Fine Ice Cream Celebrates 21 Wears With Rebrand Via Squad Ink

To mark a twenty-one year milestone the iconic Victorian ice cream brand, Timboon Fine Ice Cream, has revealed a modernised new look for their take home tubs.  Tim Marwood, third generation farmer and founder of Timboon Fine Ice Cream, explains why the anniversary provoked the upgrade.  “There’s not too many small family rural based ice […]

Study: 51% Of Aussie Professionals Don’t Feel Safe Returning To The Office
  • Uncategorised

Study: 51% Of Aussie Professionals Don’t Feel Safe Returning To The Office

Just over half (51 per cent) of professionals who have been working remotely do not yet feel safe and happy to return to their co-located workplace, according to a survey of more than 3,000 working professionals by recruiting experts Hays.  Of these, Western Australians are the most confident, with 73 per cent of those who […]

Bendigo TAFE And Kangan Institute Launch Latest Advertising Campaign – Our Heroes
  • Campaigns

Bendigo TAFE And Kangan Institute Launch Latest Advertising Campaign – Our Heroes

Bendigo TAFE and Kangan Institute have launched their latest advertising campaign titled, Our Heroes, which is a celebration of the role their students play in the community. “Within a few short years, our students are building our houses, nursing our sick, fixing our cars, caring for our children and pets, designing our clothes – all […]