When The Bachelor Australia returns to screens for Season 3 tonight, Bachelor Sam Wood will be driving a Nissan, as part of the automotive brand’s first sponsorship of the program, managed by Dentsu Aegis Network’s (DAN) Sponsorship and Integration division.
This season, Nissan Motor Co. (Aust) Pty Ltd will be promoting the Nissan QASHQAI and 370Z, with in-program vehicle integration and car cam features to capture all the drama. The partnership also extends across www.tenplay.com.au, with dedicated integration and exclusive behind the scenes content.
One lucky viewer is also set to walk away with a brand new Nissan QASHQAI, thanks to a consumer promotion promoted across the network.
Nissan Australia’s executive general manager of marketing, Chris Mandile, said, “We look forward to promoting the Nissan QASHQAI in front of a highly-engaged TV audience.”
Network Ten’s chief sales officer, Louise Barrett, said, “We’re thrilled that Nissan have joined us on this adventure. Together we’ve really embraced the sponsorship, and we look forward to rolling out innovative integration across the season.”
The sponsorship is being managed by Dentsu Aegis Network’s head of sponsorships and integration, Natalie Kean, who leads a team of sponsorship specialists to service larger media sponsorships and integration across the network.