Integrated Communications agency History Will Be Kind (HWBK), has been appointed by International Convention Centre Sydney (ICC Sydney) as its social media, content and PR partner.

HWBK will work as an extension of the ICC Sydney in-house team; underpinning the marketing and communications activity in the lead up to the December 2016 launch.

HWBK operates at the crossroads of public relations and social media. The initial engagement for ICC Sydney includes a communications, social media and content strategy, alongside press office function and B2B communications outreach; building a consistent narrative across multiple platforms and devices.

Due to open in December 2016, ICC Sydney is hailed as the centrepiece of the NSW Government’s AU$3.4 billion transformation of Darling Harbour. ICC Sydney is an AU$1.1 billion world-class development by Darling Harbour Live, a consortium comprising of venue manager AEG Ogden, construction company Lend Lease as well as Hostplus, Capella Capital and Spotless.

Alongside this appointment, ICC Sydney is working with HWBK’s sister agency Deepend during the crucial pre-opening phase.  Deepend has been engaged to construct an intuitive and feature rich digital platform to engage audiences on an international scale, which will mirror the ICC Sydney’s innovation excellence using a combination of traditional and immersive technology solutions.

Samantha Glass, director of communications at ICC Sydney, said: “ICC Sydney is delighted to appoint History Will Be Kind (HWBK) as our preferred communications agency. They will support the internal ICC Sydney Communications team in developing a strategy to drive brand awareness with key clients and stakeholders. ICC Sydney will be a beacon of innovation, learning and entertainment, connecting and celebrating leaders of invention, business, governance and the arts; and we are pleased that HWBK will support our commitment to delivering Australia’s first fully-integrated world class convention, exhibition and entertainment centre.”

Emma-Jane (EJ) Granleese, managing partner of HWBK, said: “We’re really excited to be on board as part of ICC Sydney’s next generation of growth. We pride ourselves on the creation, planning and execution of high impact, content driven communications programmes that harness the power of storytelling and tap into trends across various platforms. With traditional communications lines blurring, businesses are seeking a more diversified and hybrid offering; this integrated method ensures they are not only communicating the right message, but are articulating it in a compelling, consistent way throughout multiple channels.”