B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • Anthony Albanese
  • NRL
  • WPP
  • AI
  • Thinkerbell
  • State of Origin
  • EssenceMediaCom
  • Spotlight on Sponsors
  • Channel 10
  • Meta
  • B&T Women in Media
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: New Sydney Convention Centre Appoints History Will Be Kind
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > New Sydney Convention Centre Appoints History Will Be Kind
Media

New Sydney Convention Centre Appoints History Will Be Kind

Aigline Elle Olivier
Published on: 12th May 2015 at 10:47 AM
Aigline Elle Olivier
Share
3 Min Read
SHARE

Integrated Communications agency History Will Be Kind (HWBK), has been appointed by International Convention Centre Sydney (ICC Sydney) as its social media, content and PR partner.

HWBK will work as an extension of the ICC Sydney in-house team; underpinning the marketing and communications activity in the lead up to the December 2016 launch.

HWBK operates at the crossroads of public relations and social media. The initial engagement for ICC Sydney includes a communications, social media and content strategy, alongside press office function and B2B communications outreach; building a consistent narrative across multiple platforms and devices.

Due to open in December 2016, ICC Sydney is hailed as the centrepiece of the NSW Government’s AU$3.4 billion transformation of Darling Harbour. ICC Sydney is an AU$1.1 billion world-class development by Darling Harbour Live, a consortium comprising of venue manager AEG Ogden, construction company Lend Lease as well as Hostplus, Capella Capital and Spotless.

Alongside this appointment, ICC Sydney is working with HWBK’s sister agency Deepend during the crucial pre-opening phase.  Deepend has been engaged to construct an intuitive and feature rich digital platform to engage audiences on an international scale, which will mirror the ICC Sydney’s innovation excellence using a combination of traditional and immersive technology solutions.

Samantha Glass, director of communications at ICC Sydney, said: “ICC Sydney is delighted to appoint History Will Be Kind (HWBK) as our preferred communications agency. They will support the internal ICC Sydney Communications team in developing a strategy to drive brand awareness with key clients and stakeholders. ICC Sydney will be a beacon of innovation, learning and entertainment, connecting and celebrating leaders of invention, business, governance and the arts; and we are pleased that HWBK will support our commitment to delivering Australia’s first fully-integrated world class convention, exhibition and entertainment centre.”

Emma-Jane (EJ) Granleese, managing partner of HWBK, said: “We’re really excited to be on board as part of ICC Sydney’s next generation of growth. We pride ourselves on the creation, planning and execution of high impact, content driven communications programmes that harness the power of storytelling and tap into trends across various platforms. With traditional communications lines blurring, businesses are seeking a more diversified and hybrid offering; this integrated method ensures they are not only communicating the right message, but are articulating it in a compelling, consistent way throughout multiple channels.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: bp, branding language, Instagram ads
Share
By Aigline Elle Olivier
Follow:
As a Marketing & HR coordinator with close to 3 years of experience working within one of Sydney’s leading creative digital agencies, I have acquired an array of HR expertise while taking on a critical role in implementing a number of highly successful marketing strategies that have bolstered my company’s brand. Combining a constant passion for human resource theory and practicality, I have consulted and developed policies, procedures, systems and strategies through which employers and employees have been able to maximise their efficiencies. I hold a BB in HR and will be completing an MBA in Human Resources in 2014 from University of Technology, Sydney.

Latest News

TV Ratings (17/06/2025): 1.5 Million Tuned In For Finale As Farmer Corey Chose His Wife
18/06/2025
The Future Belongs To The Bold
18/06/2025
UK Broadcasters Unite To Launch Single Advertising Marketplace For SMEs
18/06/2025
Accused Mushroom Killer Fuels Record Listener Surge For ABC Podcasts
18/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?