A new challenger brand is set to take on the mortgage industry by empowering Australians to broker their own home loan. uno home loans (uno), a digital disruptor in the fintech space, launched in Australia earlier this month and is currently rolling out an integrated marketing campaign to educate Australians on its offering.
The strategy includes search, digital display advertising, social media and a phased public relations campaign.
Several agencies have been appointed to assist with the launch, including creative agency Archibald / Williams; Match Media who are charged with SEO, PPC and all offline and online paid media channels; and Haystac, who are responsible for all PR.
The first-of-its-kind online platform redefines the way consumers secure a home loan by giving them access to the tools and information that traditional brokers use. The service, which marks a new era in property finance, has real-time support and access to a wide range of major lenders, providing consumers with the power to decide what is best for them.
Creator and CEO of uno, Vincent Turner, said, “The Australian property industry is ripe for disruption and we are excited to be at the helm of a new era.
“Australians are digitally savvy and are already making many financial transactions online, however home loans have been the last to make the move due to their complexity and the desire by customers for support and advice from an expert. uno is challenging the traditional model with a digital, consumer led experience backed by support and advice by mortgage experts.
“For the first time in Australian history, uno puts the consumer in the driver’s seat, allowing them to broker their own mortgage.”
uno’s CMO Kirsty Davison said creating the brand was a hugely integral part in the development of the platform.
“Given the space that uno operates in and the service we offer, we wanted to create a brand presence and personality which reflected our transparency, passion, expertise and desire to put the customer in the driving seat,” Davison added.
“We have engaged with some of Australia’s best agencies including Archibald / Williams, Match Media and Haystac, all of whom understood our brand and the desire to disrupt the market.
“We are currently rolling out a phased launch of our product offering and will be working with our partners over the coming months to hone our message and deliver it to Australians across the country, through a variety of channels.”
Zara Cobb, head of planning & knowledge at Match Media, added, “We are honoured and excited to be the media partner for uno, a genuinely unique challenger brand in what is a highly competitive marketplace.
“It has been a pleasure to work with such a passionate and entrepreneurial team, and to utilise all the Match talent and services to bring the brand and platform to life. We are looking forward to helping drive business results and seeing uno grow.”
Tabitha Fairbairn, general manager of Haystac, said, “We’re proud to be working with an early stage financial services company that is truly changing the way Australians make their largest purchase. It’s an exciting time for uno and we’re delighted to be a part of the brand launch.
“Our team has significant experience in the banking, finance and technology space and uno has a great story to tell.”
