Nescafé Launches ‘When Taste Matters’ Campaign For Its Gold Range Via Publicis Sydney

Nescafé Launches ‘When Taste Matters’ Campaign For Its Gold Range Via Publicis Sydney
SHARE
THIS



A new integrated campaign for Nescafé Gold has launched as the coffee brand rolls out its richer tasting barista style coffee across Australia.

The latest creative by Publicis Sydney showcases how meaningful connections are rare, precious and worth saving, because they truly enrich people’s lives. Individuals will meet around 80,000 people in their lifetime, but only a few will be really special to them.

The Nescafé Gold campaign brings these connections to life in the new, emotive TVCs, linking the care people put into their relationships with the care and attention that goes into making a cup of Nescafé Gold.

The integrated campaign leads with two TVCs, a series of influencer-led content, out of home activations including barista café pop-ups and train station sampling takeovers.

It supports the relaunch of Nescafé Gold, which features improved recipes and an update to its classic packaging to a new, modern design.

Sabine Schusser, client services director at Publicis Sydney, said: “The global TV campaign developed by Publicis London/Publicis Conseil, that looks at coffee through a powerful interpersonal lens, provided us with the bedrock for the Nescafé Gold launch in Australia and New Zealand.

“Locally, we created high impact, brand design work to augment and amplify the TV campaign and provide Nescafé Gold with strong visual impact in market.”

Nescafé’s head of marketing, Rebecca Dobbins, said: “Our ongoing commitment is to deliver quality taste and the new Nescafé Gold range will continue to exceed expectations of what is possible from barista style instant coffee.

“We understand that Australians know what makes a great coffee, which is why we have developed an immersive consumer experience that will serve an incredible 500,000 coffees nationwide.”

The fully integrated campaign is live until December 2018 and will also cover an entire brand immersion across out of home locations, including Martin Place Train Station and Southern Cross Station, that will result in Nescafé Gold reaching more than one million commuters.

In addition to this, experiential sampling will be taking place through multiple Nescafé Gold pop-up cafés with their own in-store baristas.

The new Nescafé Gold range is available from May 2018 in Woolworths, Coles and independent retailers nationally.

CREDITS

Lead creative agency: Publicis Sydney

Media agency: Wavemaker

Experiential agency: Havas

PR and influencer agency: FORWARD Agency

 

Please login with linkedin to comment

nescafe Nescafé Gold publicis sydney

Latest News

Eastern Standard Times Hold Launch Event In Deeply Cultural Setting
  • Media

Eastern Standard Times Hold Launch Event In Deeply Cultural Setting

Global media network Eastern Standard Times had their official launch event on Thursday (23/6) night at the Lucky Kwong restaurant in Sydney’s South Eveleigh, with the focus being placed on how this platform will provide Asian communities in Australia with a greater insight on what they need to know. Editor-in-chief Keshia Hannam, who served as […]

Cannes Lions: VICE Media Win Third Grand Prix For Their ‘Unfiltered History Tour’
  • Media

Cannes Lions: VICE Media Win Third Grand Prix For Their ‘Unfiltered History Tour’

On the third day of the 2022 Cannes Lions International Festival of Creativity, the “Unfiltered History Tour” campaign by VICE Media walked away with yet another Grand Prix, this time in the Social & Influencer Lions. The campaign, which was held in partnership with the British Museum by the Dentsu Creative teams of Mumbai, Bengaluru […]

Cannes Day Two: Paris Hilton Talks NFTs And What It Means For Brands
  • Media
  • Opinion

Cannes Day Two: Paris Hilton Talks NFTs And What It Means For Brands

B&T’s Nancy Hromin is in Cannes and managed to bag a seat at probably this year’s highlight event – an audience with the one-and-only, Paris Hilton! The socialite took to the stage alongside CEO of VaynerX and Vayner Media, Gary Vaynerchuk, and Swan Sit the board director of Edgewell, Novabay and Far Niente. The trio […]

Opinion

by B&T Magazine

B&T Magazine
Google Creates New Way For You To Filter Through The News Stories You See
  • Technology

Google Creates New Way For You To Filter Through The News Stories You See

Tech company Google has announced a number of new updates to its News and Search features that will give users greater control and more validated information in the stories they see on their screens. The look of Google News will be changing dramatically, giving way to the side of the screen for a bar that […]

In The Shadow Of Cannes Lions, NFT.NYC Brings Together The World Of Digital Investors
  • Technology

In The Shadow Of Cannes Lions, NFT.NYC Brings Together The World Of Digital Investors

While the marketing industry continues to keep its glaze focused on the South of France and the Cannes Lions International Festival of Creativity, a few thousands of kilometres further away in Manhattan there’s another “festival” going on. NFT.NYC is the biggest conjunction of Web3 artists and investors in the world and by the looks of […]

AKQA Unveils Ten Week Tee As The Winners Of Grand Prix For Future Lions 2022
  • Marketing
  • Technology

AKQA Unveils Ten Week Tee As The Winners Of Grand Prix For Future Lions 2022

Now in its 16th year, Future Lions, AKQA’s annual Cannes Lions competition to unearth the next generation of creative talent, has announced the winners and Grand Prix. The awards ceremony is taking place during the iconic Cannes Lions International Festival of Creativity. This year’s Grand Prix winner is Ten Week Tee, the team will now […]