Murdoch University has appointed the dentsu media service line to its $2 million planning and buying account following a competitive pitch.
Paxon Group supported Murdoch University in the review which kicked off in December. The appointment covers all the University’s activities including brand, product and acquisition.
Kristen Tyler, associate director, brand and marketing at Murdoch University, said: “We look forward to working closely with dentsu to deliver our key purpose. Our focus is to be a creative force for current and future generations. The tender process was extremely competitive, and we were blown away by the work and talent throughout our review.”
Dentsu WA managing director, Jim Groves (main photo) said: “Murdoch University is transforming how people think of their offer. Our strategic approach, fuelled by our people, our data and MiQ partnership has demonstrated how we can gain attention for their goals to educate free thinkers who thrive in society and are sought after by employers; and to provide life changing solutions for the world’s big challenges through our translational research and innovative practice.”
Sue Squillace, CEO dentsu Media ANZ said: “We are privileged to work with a brand that is values-based and focused on innovating rapidly and embracing digital transformation. We look forward to developing a strong partnership and supporting Murdoch University through their next phase of innovation and change.”
Tyler added: “I’d like to thank everyone who has taken part in the process and extend our thanks to Initiative who have been a key partner in the growth and direction of Murdoch University.”
