MullenLowe Group Announces Fusion Of Mediahub And Profero Performance

MullenLowe Group Announces Fusion Of Mediahub And Profero Performance
Bold Media
By Bold Media



MullenLowe Group announced today the fusion of its two strong media entities, Mediahub and Profero Performance, to create a global media shop under the MullenLowe Mediahub banner.

Related to this integration, Mediahub will launch a global search and performance media offering called MullenLowe Mediahub Performance.

As a result of this reorganisation, MullenLowe Group now has a global, unified, full-service media capability under the MullenLowe Mediahub name with over 350 people in 12 offices worldwide.

Mediahub is a strong blend of creatively driven and innovative media planning, insight-driven communications planning and strategy, large-scale buying power fueled by its affiliation with IPG Mediabrands, and best-in-class search and performance capabilities on a global scale.

The merger also means MullenLowe Mediahub now has a strong presence in the two largest U.S. media markets (New York and Los Angeles), as well as in key European and Asia-Pacific markets, including London, Singapore, Sydney, Tokyo and Shanghai.

“Fifty per cent of every digital media dollar spent is in the area of search, so, naturally, a large-scale performance capability is critically important to our ongoing growth and competitive positioning,” said global president of MullenLowe Mediahub John Moore.

“MullenLowe Group opened the door to a perfect opportunity for Mediahub and Profero to combine their symbiotic talents, proprietary tools and geographic footprints into a significant, holistic, global media offering. We see this as a huge benefit for existing clients, an opportunity for us to be highly competitive in global new business, and as a terrific avenue for our employees to expand their horizons.”

“When we sat down to talk about how we might create a more powerful media entity within MullenLowe Group, it was clear that the two offerings – Mediahub and Profero Performance – had highly complementary attributes; we significantly add to each other’s footprint, capabilities, tools and people,” said Mediahub Performance global MD Ross Jenkins.

“Also, culturally, it is a very natural fit. By fusing these two groups together, we’ve created a more potent, contemporary offer; a global media agency with a challenger mindset that is able to deliver breakthrough thinking across the full range of media.”

 




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