B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Federal Election
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • State of Origin
  • Cannes Lions
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • EssenceMediaCom
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: MullenLowe Group Announces Fusion Of Mediahub And Profero Performance
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > MullenLowe Group Announces Fusion Of Mediahub And Profero Performance
Media

MullenLowe Group Announces Fusion Of Mediahub And Profero Performance

Toby Hemming
Published on: 27th April 2016 at 4:05 PM
Toby Hemming
Share
3 Min Read
SHARE

MullenLowe Group announced today the fusion of its two strong media entities, Mediahub and Profero Performance, to create a global media shop under the MullenLowe Mediahub banner.

Related to this integration, Mediahub will launch a global search and performance media offering called MullenLowe Mediahub Performance.

As a result of this reorganisation, MullenLowe Group now has a global, unified, full-service media capability under the MullenLowe Mediahub name with over 350 people in 12 offices worldwide.

Mediahub is a strong blend of creatively driven and innovative media planning, insight-driven communications planning and strategy, large-scale buying power fueled by its affiliation with IPG Mediabrands, and best-in-class search and performance capabilities on a global scale.

The merger also means MullenLowe Mediahub now has a strong presence in the two largest U.S. media markets (New York and Los Angeles), as well as in key European and Asia-Pacific markets, including London, Singapore, Sydney, Tokyo and Shanghai.

“Fifty per cent of every digital media dollar spent is in the area of search, so, naturally, a large-scale performance capability is critically important to our ongoing growth and competitive positioning,” said global president of MullenLowe Mediahub John Moore.

“MullenLowe Group opened the door to a perfect opportunity for Mediahub and Profero to combine their symbiotic talents, proprietary tools and geographic footprints into a significant, holistic, global media offering. We see this as a huge benefit for existing clients, an opportunity for us to be highly competitive in global new business, and as a terrific avenue for our employees to expand their horizons.”

“When we sat down to talk about how we might create a more powerful media entity within MullenLowe Group, it was clear that the two offerings – Mediahub and Profero Performance – had highly complementary attributes; we significantly add to each other’s footprint, capabilities, tools and people,” said Mediahub Performance global MD Ross Jenkins.

“Also, culturally, it is a very natural fit. By fusing these two groups together, we’ve created a more potent, contemporary offer; a global media agency with a challenger mindset that is able to deliver breakthrough thinking across the full range of media.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: MullenLowe Group
Share
Toby Hemming
By Toby Hemming
Follow:
Toby Hemming is a journalist and Managing Director (Asia Pacific) of LBBonline - Little Black Book.

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?