Y&R Melbourne has an innovative wristband on campus at Monash University that detect drugs by simply placing a drop of your drink onto the band itself.
Designed for widespread use across festivals, events, bars, nightclubs and other venues where patrons are already accustomed to using wristbands, the ‘Sip Safe’ wristband is equal parts a utility, education piece and deterrent for would-be drink spikers.
The product was first trialled during Schoolies in late 2017 and will now be rolled out at a variety of student and youth events throughout the year.
Trisha Prpich, director at Monash Residential Services, said: “Monash is invested in the safety and wellbeing of our students. We want to make sure our community is safe and well informed, and that includes encouraging everyone to drink responsibly.
“Sip Safe has the potential to provide users with an easy way to determine if their drink has been spiked with two of the most common drugs used in drink-spiking.”
Jake Barrow, executive creative director at Y&R Melbourne, said: “Launching Sip Safe with Monash University is an incredibly proud moment for us. It represents a milestone in the effective harm reduction and education of drink spiking.
“We hope the initiative goes on to make a difference throughout the broader community.”
Client: Monash University
Chief marketing officer: Fabian Marrone
Director of campaign management: Caroline Knowles
Brand activation and engagement: Danielle Salman
Director of Monash Residential Services: Trisha Prpich
Creative agency: Y&R Melbourne
Chief creative officer: Paul Nagy
Executive creative director: Jake Barrow
Senior art director: Kieran Moroney
Creative: Aaron Pepper
Group account director: Matt Hunt
Account executive: Thomas Wilson
Production manager: Gerry Matthee
Designer: Simon Gray
Technical lead: Michael Zaporozhets
Digital producer: Gabriel Montalban
Digital designer: Leigh Maslij
Head of broadcast and content: Sheridan Wadelton
Senior producer: Zoe Rixon
Producers: Annie Thiele and Jules Callen
Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]
Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]