Mobile Embrace Launches Predictive Customer Acquisition Platform

Mobile Embrace Launches Predictive Customer Acquisition Platform
SHARE
THIS



ASX-listed Performance marketing company Mobile Embrace Limited (MBE) has announced the launch of AddGlu for Marketers (AddGlu), its predictive customer acquisition platform that represents another step in the company scaling up its digital performance marketing operations.

MBE is continuing to increase its focus on the innovation, investment and development of the performance marketing division and is progressing a robust product and technology roadmap, with AddGlu being a key component of this.

AddGlu is the result of the progressive development and evolution of Vizmond Media’s marketing automation technology platform, which was secured when MBE acquired Vizmond Media in August 2015.

AddGlu captures ‘consented’ information willingly given by the consumer (permissioned first-party data) and presents to the individual consumer product/service offers of high personal relevance and value (people-based marketing). The consumer is then given the ability to seamlessly engage with that offering.

AddGlu’s performance is optimised by automation across the platform and in-built comprehensive features and functionality including ad fraud detection, compliance, real time monitoring alerts, predictive analytics, real-time learning, machine learning algorithms, multi-currency, considerably expanded data points that enable detailed real-time profiling, and granular back end reporting.

AddGlu’s automated management of supply sources (inventory/initial consumer reach) enables MBE to optimise at high volume, in real time, the margin yield from consumer leads generated.

Neil Wiles, CEO and managing director of Mobile Embrace, said: “We are pleased to provide shareholders with details on AddGlu, a key component of MBE’s enhanced digital performance marketing offering.

“AddGlu is an innovative real-time approach to enabling businesses to secure genuine interested customers. It is an intelligent and powerful technology platform that is the product of considerable time, dedication and commitment by a group of very talented people within MBE.

“We congratulate Brett Tompson and his team on bringing AddGlu to market and creating a market-leading predictive acquisition platform for digital performance marketing.

“AddGlu further strengthens our proprietary technology stack as we continue to focus on positioning MBE at the forefront of the digital performance marketing industry to drive growth and shareholder value. AddGlu is already operational and has been deployed on a number of performance marketing campaigns.

“With MBE running some 200 performance marketing campaigns at any one time, and with approximately three million transactions materialising each month, AddGlu will certainly help enhance revenue streams and further strengthen our client reach, relationships and retention rates.”

Please login with linkedin to comment

a2 Milk AddGlu mbe

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]