Mobile commerce company Mobile Embrace Limited is pleased to announce a major milestone in the strengthening of its direct carrier billing operations in Asia with a new partnership with one of Singapore’s major mobile operators, StarHub.

Mobile Embrace now has agreements in place with the three major mobile operators in Singapore giving the company leverage to significantly scale up direct carrier billing operations in this market. This will give MBE access to a total of 6.5 million customers across the three mobile operators.

Mobile Embrace will bring StarHub customers mobile optimised digital products and services, and the ability to pay with direct carrier billing, an easy and secure mobile payment channel.

Importantly, having partnerships with all mobile carriers in the one market delivers greater critical mass and marketing spend efficiencies, as well as scale as direct carrier billing products can be distributed across all carriers simultaneously.

MBE’s CEO and co-founder Chris Thorpe said, “This is a very significant partnership for Mobile Embrace and will be another meaningful revenue driver for us. Direct carrier billing for digital products via smartphones is rapidly growing as a highly convenient alternative to credit and debit cards globally.