MKTG, Dentsu Aegis Network’s sports and lifestyle operations business, has partnered with Australia’s newest digital sporting hub, The Ministry of Sport (MOS).

As the foundation partner of the new publication, MKTG will work closely with MOS to grow their sports business community and its impact, as well as helping to curate, and participating in their exclusive event series.

Launched this month with the goal to become the central business information platform for the Australian sports industry, MOS is a sports business news website targeted at sporting decision makers, stakeholders and aspirants.

It is the evolution of the hugely popular Ministry of Sports Marketing event, held for the first time in 2016.

MOS reports on deals and signings, trades, innovation and technology, across Australia and the world for the benefit of major sport administrators, teams, clubs, brands, sponsors, commercial rights holders, technology providers, grass roots participants and agencies.

Highlights for the MOS community in 2018 will be a series of invite-only events, bringing together the biggest names in sport to analyse and understand the issues, trends and developments affecting the sports landscape.

The Technology in Sport forum will kick things off in June, to be followed in August by the third annual Ministry of Sport Conference to be held on the Gold Coast and the Women in Sport Conference in October.

Furthermore, 2019 will see the partnership between MKTG and MOS roll out the Ministry of Sport awards, which will celebrate the very best of the sports business community, and become a new platform to celebrate and tell the stories of the sports industry in Australia.

Speaking of the partnership, MOS founder Ben Parsons said, “As one of Australia’s premier sports marketing businesses, MKTG was a natural fit for the launch of Ministry of Sport.

“They have a shared ambition to connect and work with the most influential members of Australia’s sports business community.

“We look forward to great success across our new digital hub, and our evolved event series.”

Matt Connell, national managing director of MKTG said, “Having worked closely with Ben for the past two years with the Ministry of Sports Marketing conference, we fully embraced the opportunity to get involved in the launch of this new digital hub.