MKTG Partners With Ministry Of Sport
MKTG, Dentsu Aegis Network’s sports and lifestyle operations business, has partnered with Australia’s newest digital sporting hub, The Ministry of Sport (MOS).
As the foundation partner of the new publication, MKTG will work closely with MOS to grow their sports business community and its impact, as well as helping to curate, and participating in their exclusive event series.
Launched this month with the goal to become the central business information platform for the Australian sports industry, MOS is a sports business news website targeted at sporting decision makers, stakeholders and aspirants.
It is the evolution of the hugely popular Ministry of Sports Marketing event, held for the first time in 2016.
MOS reports on deals and signings, trades, innovation and technology, across Australia and the world for the benefit of major sport administrators, teams, clubs, brands, sponsors, commercial rights holders, technology providers, grass roots participants and agencies.
Highlights for the MOS community in 2018 will be a series of invite-only events, bringing together the biggest names in sport to analyse and understand the issues, trends and developments affecting the sports landscape.
The Technology in Sport forum will kick things off in June, to be followed in August by the third annual Ministry of Sport Conference to be held on the Gold Coast and the Women in Sport Conference in October.
Furthermore, 2019 will see the partnership between MKTG and MOS roll out the Ministry of Sport awards, which will celebrate the very best of the sports business community, and become a new platform to celebrate and tell the stories of the sports industry in Australia.
Speaking of the partnership, MOS founder Ben Parsons said, “As one of Australia’s premier sports marketing businesses, MKTG was a natural fit for the launch of Ministry of Sport.
“They have a shared ambition to connect and work with the most influential members of Australia’s sports business community.
“We look forward to great success across our new digital hub, and our evolved event series.”
Matt Connell, national managing director of MKTG said, “Having worked closely with Ben for the past two years with the Ministry of Sports Marketing conference, we fully embraced the opportunity to get involved in the launch of this new digital hub.
“MOS is a an exciting development in our industry, a resource dedicated specifically to informing some of Australia’s most influential people in the business of sport; a perfect synergy with MKTG.”
Latest News
Voting For B&T’s 30 Under 30 People’s Choice Awards Is Now Open!
Of all the awards B&T hands out, THIS is one of our favourites. That & our in-house 'staff f@ck-up of the month' trophy.
QUT And BCM Launch Campaign Celebrating Women In STEM
QUT’s long-term agency partner, BCM, has developed a thought provoking and impactful campaign for the university to coincide with 2021 International Women’s Day.
NRMA Insurance Unveil Next Instalment Of ‘Every Home Is Worth Protecting’ Campaign, Via The Monkeys
To demonstrate that every home is worth protecting, NRMA Insurance has released its latest campaign that sees the return of young boy Sammy as he continues his quest to look out for the homes of Australia’s iconic but vulnerable koalas. Created by The Monkeys, part of Accenture Interactive, the campaign centres on Sammy as he […]
Westpac Launches New Campaign To Highlight Life’s Eventful Moments, Via DDB
Westpac has launched its new brand campaign, created by DDB Sydney, highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small. Westpac Group Head of Brand, Advertising and Media, Jenny Melhuish said, “our new work builds on our ‘help’ series, which focused on those really […]
GHO Strengthens Equity Team With Hamish Stewart Promoted To Creative Partner
GHO has appointed Hamish Stewart as an equity partner in the business. Hamish joins GHO’s four existing partners to round out the diversity of experience offered by the agency across research, strategy, design, digital and creative marketing.
The MINT Partners Expand Client Line-Up For 2021
The MINT Partners, one of Australia’s leading integrated brand communications agencies have added a number of new clients to their roster for 2021. Using the exceptional disruption of 2020 as an opportunity to evolve the business, MINT has enjoyed recent success with an expanded portfolio across categories including food & beverage, fashion, design, and property. […]
Spotify Launches EQUAL: Global Commitment To Women In Audio
Coincidence this was unveiled on International Women's Day? Well, we don't think so. Well, we don't know, to be honest.
Northern Rivers Based Agency Barefruit Marketing Launches Innovative Campaign For Raine & Horne Office
The agency produced the commercial in just a few short months, when they were awarded the brief by Raine & Horne Ocean Shores, Brunswick Heads and Murwillumbah at the end of last year.
Institute Of Data Launches New Education Program For Marketers
Institute Of Data & the Ponds Institute are easily confused. Yet, one's the science of the epidermis & the other isn't.
Pinterest Launches International Women’s Day Campaign To Uplift Female Entrepreneurs
They say "the world's your oyster". That is unless you happen to be a Sydney Rock with a Kilpatrick or mornay dressing.
Tinder Supports LGBTQIA+ Community In Rural NSW With ‘Pride Ride’
Tinder is supporting the LGBTQIA+ community in rural NSW with a double-decker bus. Sounds like a plot to a film to us.
The Women Who Shaped Technology In 2020
Here's more confirmation of B&T's commitment to International Women's Day. And just wait for International Hot Dog Day.
Pymble Ladies’ College Collaborates With United Nations For New Brand Platform Via McCann
Thinking of sending your daughter to Pymble Ladies' College? Confirm the exhorbitant school fees with this new campaign.
Global Women Creates International Women’s Day Campaign Focused On ‘The Motherhood Penalty’, Via Saatchi & Saatchi
Here's some top work from "across the ditch". And by "ditch" we mean the Tasman Sea to New Zealand and not North Sydney.
Enero Group Snares 10’s Carla Webb-Sear For CFO Role
Enero's new CFO Carla Webb-Sear is down Officeworks getting supplies as we speak. Including a "JOHN" pencil case.
For International Women’s Day, Look Back At B&T’s Past Women Leading Tech Winners: 2021 Applications Close Today!
It's a fine line between retrospective & blatant rehash. As you'll discover in B&T's Women Leading Tech winner rehash.
LEGO Revises Its Iconic 1981 ‘What It Is Is Beautiful’ Campaign In Celebration Of International Women’s Day 2021
LEGO's undoubtedly a brilliant toy for kids, yet few grow up to design Barbie's camper or build the Millennium Falcon.
Taboola To Give $500,000 In Free Advertising To Women-Owned Businesses As Part Of International Women’s Day
It's top work from B&T's good friends at Taboola today. Not that we saw a card or fruitcake last Christmas, mind you.
Clarins Launches #LiveBeautifully Series Of Films To Celebrate International Women’s Day
Everyone needs a top Clarins moisturiser to fight the signs of ageing & the signs of putting up with dickheads all day.
BWS & M&C Saatchi Celebrate Mardi Gras With Store Makeovers & Drag Queen Deliveries
There's a few sore Mardi Gras heads in the B&T office today. We've not enquired to what else is sore, to be honest.
DDB Marks International Women’s Day By Recreating Iconic Phyllis Robinson Speech
Need motivation that doesn't need chocolate from a vending machine? Watch this & avoid anaphylactic shock from the nuts.
Sunday TV Wrap: Ultimate Tag Premieres To Play Chasey With The Competition
Last night's TV numbers proved robust indeed. Suggesting everyone was too hungover from Saturday to get off the couch.
Sportsbet Goes In-House For Latest Lunacy
Arguably not really reading the mood in the room, Sportsbet's gone and launched a campaign on global women's day.
Double J Shares The Fifty Game-Changing Women Of Australian Music For International Women’s Day
Double J unveils the 50 game-changing women of Australian music, with Collette and Nikki Webster shock omissions.
Samantha Armytage To Leave Sunrise
To her credit, NO ONE in Australia has had their weight & their ovaries profiled by media quite like Samantha Armytage.
Foxtel Doubles-Down On Women’s Sport For International Women’s Day
We are huge supporters of women's sport here at B&T. Although we can give or take that cage fighting stuff in all truth.
UN Women Australia Ask ‘When Will She’ll Be Right?’ In New Campaign, Via The Monkeys
The Monkeys again proving we're "not just ridiculously overpriced chops on the BBQ" with provactive new work for the UN.
WPP AUNZ Women Talk International Women’s Day
WPP AUNZ's top talent talks International Women's Day. And never does the toilet seat "up or down" debate rear its head.
Compare The Market’s Meerkats Take Centre Stage With Meerkat Mondays
In its first major creative work in 12 months, Compare the Market went to extraordinary lengths to bring audiences its latest TVC.
Digital News Sites Up 8% YOY, With SMH Retaining Top Spot
It appears the global pandemic has proven a boon for local news sites. Apparently, Pfizer shareholders are happy too.
