MKTG Partners With Ministry Of Sport

MKTG Partners With Ministry Of Sport
SHARE
THIS



MKTG, Dentsu Aegis Network’s sports and lifestyle operations business, has partnered with Australia’s newest digital sporting hub, The Ministry of Sport (MOS).

As the foundation partner of the new publication, MKTG will work closely with MOS to grow their sports business community and its impact, as well as helping to curate, and participating in their exclusive event series.

Launched this month with the goal to become the central business information platform for the Australian sports industry, MOS is a sports business news website targeted at sporting decision makers, stakeholders and aspirants.

It is the evolution of the hugely popular Ministry of Sports Marketing event, held for the first time in 2016.

MOS reports on deals and signings, trades, innovation and technology, across Australia and the world for the benefit of major sport administrators, teams, clubs, brands, sponsors, commercial rights holders, technology providers, grass roots participants and agencies.

Highlights for the MOS community in 2018 will be a series of invite-only events, bringing together the biggest names in sport to analyse and understand the issues, trends and developments affecting the sports landscape.

The Technology in Sport forum will kick things off in June, to be followed in August by the third annual Ministry of Sport Conference to be held on the Gold Coast and the Women in Sport Conference in October.

Furthermore, 2019 will see the partnership between MKTG and MOS roll out the Ministry of Sport awards, which will celebrate the very best of the sports business community, and become a new platform to celebrate and tell the stories of the sports industry in Australia.

Speaking of the partnership, MOS founder Ben Parsons said, “As one of Australia’s premier sports marketing businesses, MKTG was a natural fit for the launch of Ministry of Sport.

“They have a shared ambition to connect and work with the most influential members of Australia’s sports business community.

“We look forward to great success across our new digital hub, and our evolved event series.”

Matt Connell, national managing director of MKTG said, “Having worked closely with Ben for the past two years with the Ministry of Sports Marketing conference, we fully embraced the opportunity to get involved in the launch of this new digital hub.

“MOS is a an exciting development in our industry, a resource dedicated specifically to informing some of Australia’s most influential people in the business of sport; a perfect synergy with MKTG.”

Please login with linkedin to comment

Ministry of Sport MKTG

Latest News

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”
  • Advertising
  • Campaigns

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”

Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
  • Media

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender

Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]

ABC iview Goes Virtual With Fetch TV
  • Media

ABC iview Goes Virtual With Fetch TV

Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]

Jackie Gillies Joins The Acast Creator Network
  • Media

Jackie Gillies Joins The Acast Creator Network

Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
  • Media
  • Technology

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp

Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign.  “We thought it would be fun to see some other iconic Australian brands back […]

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief
  • Media

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief

Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]