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Reading: MKR Debuts To 1.6million Viewers; I’m A Celeb Nabs 755,000
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B&T > Marketing > Opinions & Analysis > MKR Debuts To 1.6million Viewers; I’m A Celeb Nabs 755,000
MarketingMediaOpinions & Analysis

MKR Debuts To 1.6million Viewers; I’m A Celeb Nabs 755,000

Emma Mackenzie
Published on: 3rd February 2015 at 10:14 AM
Emma Mackenzie
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2 Min Read

Seven’s illustrious reality cooking show My Kitchen Rules was back last night with the 2015 kick-off debuting to 1.596 million viewers.

The show appeared to run in a similar vein as years passed, with Seven clearly sticking to the proven formula.  Last night’s first instalment of the cooking show’s sixth season saw Mt Isa cousins Jac and Shaz cop the ire of judges Manu and Pete with an-ill-thought out blue cheese in a pear crumble. The overpowering dairy product caused a few raised eyebrows and brought out those contestants who weren’t afraid to speak their mind.

Screen Shot 2015-02-03 at 9.37.51 AM Screen Shot 2015-02-03 at 9.10.34 AM

Looks like the villains of the show have already been decided.

MKR is no stranger to outspoken contestants. Last year a number of fans called for a boycott when resident ‘bullies’ Chloe James and Kelly Ramsay made it to the grand final.

The ‘Boycott MKR’ Facebook page is still going strong.

Screen Shot 2015-02-03 at 9.45.32 AM

The war between the reality TV shows also heated up last night as MKR fought it out against Ten’s I’m A Celebrity, Get Me Out Of Here and Nine’s The Block for the 7.30-9pm timeslot.

However while Ten’s I’m A Celebrity nabbed a smooth 1.2 million free-to-air viewers on Sunday evening for its opening night, the celebs lost in the jungle tumbled down to 755,000 viewers, according to OzTam’s preliminary TV ratings.

Still, I’m A Celebrity was favoured over MKR by some.

Screen Shot 2015-02-03 at 9.07.51 AM

Nine’s The Block also came under MKR, but just ahead of I’m A Celebrity with 802,000 viewers.

Seven won the night overall with a total combined share of 29.8% with Nine not far behind with 26.3%. Ten nabbed a 20.2% share.

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TAGGED: Advertising Standards Bureau, brand expression, Featured, feefo, Join In, Mobile Marketing Association, Nestlé Purina Fancy Feast, sydney office launch, The Kardashians, TV
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Emma Mackenzie
By Emma Mackenzie
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Emma Mackenzie was a reporter at B&T from 2015 - 2016.

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