Mitchells has been awarded the communications strategy, planning and buying for Open Universities Australia, in a competitive pitch.
Open Universities Australia is at the forefront of online study and is committed to identifying, developing and delivering new and innovative learning opportunities for students. Their wide product set includes free courses through Open 2 Study, VET and job training through the Open Training Institute, workplace compliance with e3 Learning as well as higher education. OUA work with a variety of premium Australian universities to offer 170 courses and provide support to students throughout their study.
Kristen Boschma, OUA’s Director of Brand, Communication and Marketing said, “Mitchells provided a highly integrated response to brief, from a strategic, account management and performance point of view. They clearly demonstrated that they had an unparalleled understanding of our business and its drivers of success, both now and in the future.”
“They offered us innovative through the line communications solutions that we felt would best support us and, importantly, our students and stakeholders, as we grow our business and continue to support students on their study journey. These factors combined to see them judged number one across all key performance metrics, against some strong competition.”
Adrian Roeling, Managing Director of Mitchells said, “We couldn’t be happier to be working with the team at OUA. It’s a fantastic brand, operating in a very dynamic, important and exciting category. To top it all off, there is a great cultural fit and shared vision between our two organisations and people.”
“This win is a great demonstration of what a truly collaborative approach between our Group’s disciplines can deliver and is further testament to the great people and product we have all developed.”