Mitchells Wins Open Universities Australia

Mitchells Wins Open Universities Australia

Mitchells has been awarded the communications strategy, planning and buying for Open Universities Australia, in a competitive pitch.

Open Universities Australia is at the forefront of online study and is committed to identifying, developing and delivering new and innovative learning opportunities for students.  Their wide product set includes free courses through Open 2 Study, VET and job training through the Open Training Institute, workplace compliance with e3 Learning as well as higher education.  OUA work with a variety of premium Australian universities to offer 170 courses and provide support to students throughout their study.

Kristen Boschma, OUA’s Director of Brand, Communication and Marketing said, “Mitchells provided a highly integrated response to brief, from a strategic, account management and performance point of view. They clearly demonstrated that they had an unparalleled understanding of our business and its drivers of success, both now and in the future.”

“They offered us innovative through the line communications solutions that we felt would best support us and, importantly, our students and stakeholders, as we grow our business and continue to support students on their study journey. These factors combined to see them judged number one across all key performance metrics, against some strong competition.”

Adrian Roeling, Managing Director of Mitchells said, “We couldn’t be happier to be working with the team at OUA.  It’s a fantastic brand, operating in a very dynamic, important and exciting category.  To top it all off, there is a great cultural fit and shared vision between our two organisations and people.”

“This win is a great demonstration of what a truly collaborative approach between our Group’s disciplines can deliver and is further testament to the great people and product we have all developed.”

Mitchells will commence work for OUA from 18th August.

Please login with linkedin to comment

2014 Cannes Lions appointment Gender inequality Instagram ads Leo Burnett

Latest News

Berlin, Germany - 05 28 2016:  Apple iPhone 6s screen with social media applications Facebook, Instagram, Twitter, Google, Youtube, Snapchat, Vimeo, LinkedIn, Pinterest, WhatsApp etc.
  • Opinion

Social Media: Does Its Value Equal The Hype?

In his first post for 2021, B&T regular Robert Strohfeldt points his magnifying glass at digital media’s hype and argues it’s possibly not cracked up to all it purports to be… In the past few months, I have seen many CVs of young graduates seeking a career in marketing and/or advertising.  I could fool myself […]


by B&T Magazine

B&T Magazine
Integrated Marketing Agency, McCorkell, Wins Spot In Global Rainfocus Partner Program
  • Marketing
  • Technology

Integrated Marketing Agency, McCorkell, Wins Spot In Global Rainfocus Partner Program

B2B marketing agency McCorkell has announced that it has been appointed an official Asia-Pacific partner of RainFocus, the next-generation event marketing and management platform. The collaboration will see both companies come together to shake up the end-to-end event service model across APJ. “As the only true integrated event marketing and management platform servicing everything from […]