Mindshare has announced NAB has appointed the agency to handle its Advanced Advertising Analytics and Media Mix Modelling following a competitive pitch.
The appointment marks a significant move to enhance NAB’s existing ad analytics and modelling capabilities, to drive greater results and make stronger data driven decisions.
Mindshare has held the main media account for NAB since 2013 handling the bank’s significant media planning and buying across all channels, traditional, digital and performance, including search, social, programmatic and advertising technology.
This extension into Ad Analytics and Media Modelling in 2020 shows the strength of the Mindshare and NAB relationship, and the positive forward momentum. In June last year Mindshare extended their remit with NAB to include Search, Social and SEO.
Christian Solomon, Mindshare Melbourne Managing Director, says: “Mindshare and our NAB team are thrilled to have added Analytics and Media Modelling to our remit with NAB. Our relationship with NAB has never been better and NAB entrusting us with not only their entire media business, but the advanced modelling and advertising analytics side too is a great sign of the partnership we have built with them. We look forward to using the insights from this extension to drive even more effective media for NAB and an even better customer experience for their customers.”
Thomas Dobson, Executive of Operations, Planning & Partnerships at NAB says: “It is brilliant to see our partnership with Mindshare continue to evolve. This is an exciting piece of work that we are looking forward to seeing the benefits from. As a marketing function we see this as a key strategic pillar to help build on our data-driven measurement capability.
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