Mindshare Appointed To Handle Analytics & Advanced Modelling Business For NAB

Mindshare Appointed To Handle Analytics & Advanced Modelling Business For NAB

Mindshare has announced NAB has appointed the agency to handle its Advanced Advertising Analytics and Media Mix Modelling following a competitive pitch.

The appointment marks a significant move to enhance NAB’s existing ad analytics and modelling capabilities, to drive greater results and make stronger data driven decisions.

Mindshare has held the main media account for NAB since 2013 handling the bank’s significant media planning and buying across all channels, traditional, digital and performance, including search, social, programmatic and advertising technology.

This extension into Ad Analytics and Media Modelling in 2020 shows the strength of the Mindshare and NAB relationship, and the positive forward momentum. In June last year Mindshare extended their remit with NAB to include Search, Social and SEO.

Christian Solomon, Mindshare Melbourne Managing Director, says: “Mindshare and our NAB team are thrilled to have added Analytics and Media Modelling to our remit with NAB. Our relationship with NAB has never been better and NAB entrusting us with not only their entire media business, but the advanced modelling and advertising analytics side too is a great sign of the partnership we have built with them. We look forward to using the insights from this extension to drive even more effective media for NAB and an even better customer experience for their customers.”

Thomas Dobson, Executive of Operations, Planning & Partnerships at NAB says: “It is brilliant to see our partnership with Mindshare continue to evolve. This is an exciting piece of work that we are looking forward to seeing the benefits from. As a marketing function we see this as a key strategic pillar to help build on our data-driven measurement capability.




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]