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Mighty Craft Appoints Half Dome To Its Media Business

Mighty Craft Appoints Half Dome To Its Media Business
B&T Magazine
Edited by B&T Magazine
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Australian craft drinks company, Mighty Craft has appointed independent media agency Half Dome to its media planning and buying across all channels.

The Victorian-based agency will now work with Mighty Craft to plan and buy media for online and offline channels, across their brand and performance activity, including key partnerships with trusted Australian publishers.

“Building strong brands is a key priority for our business at Mighty Craft and we are delighted to partner with Half Dome to ensure that Australians have the opportunity to discover and engage with our brands,” said Mighty Craft marketing and retail director, Jane Wecker.

Half Dome managing partner and general manager, Tom Frazer (featured image), said his agency was excited to welcome the craft drinks company to their “family”.

“Their aggressive growth ambitions are certainly something we align to as a business, and we are hoping that together, we can form a really strong partnership over the years to come,” he added.

The Mighty Craft appointment follows Half Dome’s Consumedia acquisition to become a full-service agency, as well as Catherine Smith’s appointment as head of operations, which further bolstered the agency’s growth trajectory.

Since listing on the ASX in 2020, Mighty Craft has become one of Australia’s fastest growing premium craft beverage companies.

The company has invested in brands across spirits, beer and cider including 78 Degrees, Kangaroo Island Spirits, Seven Seasons, NoSh Boozy Seltzer and many more.

The Mighty Craft appointment is effective immediately.

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