Miami Ad School today announced that it is partnering with Facebook to incorporate the Facebook Blueprint e-learning into the curriculum of its Social Media Boot Camp. The global school is the only school in the world to currently offer this program. It will serve as the pilot program for how Blueprint will work with secondary education institutions in the future.
The e-learning program leads to Blueprint Certification which helps digital advertising professionals differentiate themselves in a competitive job market, provides the advertising industry with a better understanding of Facebook advertising to help maximize return on investment and gives businesses a way to select and retain people with expertise in the Facebook family of products and services.
The 10-week Social Media Boot Camp is an intensive, condensed program where participants gain expertise across all aspects of social media, from content strategies, insights, paid media, publishing, decoding, texting campaigns to understanding data and analytics and future trends.
Senior social media experts from top agencies and Google will each conduct a workshop. Instructors include Toby Clark, Planner, Clemenger BBDO; Thijs van Dam, Head of Social, Digital Arts Network; Jerker Fagerstrom, ECD, McCann; Nathan Guerra, Google Evangelist, Google; Andy McCowan Head of Insight and Carly Yanco, Senior Integrated Planner, JWT; Carlos de Spinola, Strategy Director, We are Social; Brie Stewart, Head of Social at Ogilvy; Linda Tran, Communications Strategy Director, Leo Burnett; Fei Wang, Senior Digital Strategist, One Green Bean; Alex Watts, Head of Social, Marcel.
Students team with creatives to build a portfolio of social campaigns including pitches based on a real client brief. The Social Media Boot Camp is suitable for planners, creatives, account managers, business owners and brand managers. It starts on 3 October and finishes mid December 2016. All classes taught after hours, from 6.30pm to 9.15 pm Mondays to Fridays. Tuition costs is $5,500. Limited places are available. To apply, email firstname.lastname@example.org.
Putting a certain global pandemic aside and despite its innumerable detractors, television ad spends in Australia were nudging the $4 billion-mark annually before COVID arrived and pummelled the numbers. Putting that in perspective, linear, free-to-air TV in Australia still pulls about one-in-four of every ad dollars spent. Despite the competitive and growing fight for eyeballs […]
Influencers are a key factor in helping Generation Z make beauty purchases, but their influential power drops when it comes to all other women, Are Media’s first BEAUTYVOICES consumer survey has revealed. Sampling beauty products is the most successful form of marketing likely to drive purchase for all women aged 18 to 74, followed by […]
New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]
The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]
In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]
Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]