Miami Ad School First College To Offer Facebook Blueprint E-Learning

Language Master
SHARE
THIS



Miami Ad School today announced that it is partnering with Facebook to incorporate the Facebook Blueprint e-learning into the curriculum of its Social Media Boot Camp. The global school is the only school in the world to currently offer this program. It will serve as the pilot program for how Blueprint will work with secondary education institutions in the future.

The e-learning program leads to Blueprint Certification which helps digital advertising professionals differentiate themselves in a competitive job market, provides the advertising industry with a better understanding of Facebook advertising to help maximize return on investment and gives businesses a way to select and retain people with expertise in the Facebook family of products and services.

The 10-week Social Media Boot Camp is an intensive, condensed program where participants gain expertise across all aspects of social media, from content strategies, insights, paid media, publishing, decoding, texting campaigns to understanding data and analytics and future trends.

Senior social media experts from top agencies and Google will each conduct a workshop. Instructors include Toby Clark, Planner, Clemenger BBDO; Thijs van Dam, Head of Social, Digital Arts Network; Jerker Fagerstrom, ECD, McCann; Nathan Guerra, Google Evangelist, Google; Andy McCowan Head of Insight and Carly Yanco, Senior Integrated Planner, JWT; Carlos de Spinola, Strategy Director, We are Social; Brie Stewart, Head of Social at Ogilvy; Linda Tran, Communications Strategy Director, Leo Burnett; Fei Wang, Senior Digital Strategist, One Green Bean; Alex Watts, Head of Social, Marcel.

Students team with creatives to build a portfolio of social campaigns including pitches based on a real client brief. The Social Media Boot Camp is suitable for planners, creatives, account managers, business owners and brand managers. It starts on 3 October and finishes mid December 2016. All classes taught after hours, from 6.30pm to 9.15 pm Mondays to Fridays. Tuition costs is $5,500. Limited places are available. To apply, email helga@miamiadschool.com.

Please login with linkedin to comment

Outsourcing The Smith Family

Latest News

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat
  • Media

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat

As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign
  • Advertising

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign

Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]

Jodie Oddy Makes Return To Radio, Scoring Nova Show
  • Media

Jodie Oddy Makes Return To Radio, Scoring Nova Show

Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine