Meltwater, the media intelligence platform, today announced a new information-sharing partnership with DataSift, the leader in Human Data Intelligence, to provide Meltwater customers access to aggregated, anonymous Facebook topic data.
“Our partnership with DataSift gives us the ability to generate and share insights based on the world’s largest source of public opinion, Facebook,” said Mike Ruggieri, executive director of product at Meltwater.
“This new service enhances our core offering and increases our ability to leverage the growing world of online data that lies outside of most companies’ internal reporting systems. Delivering these ‘Outside Insights’ helps shape the business strategies our customers need in order to compete and grow.”
This new Meltwater service has been designed to deliver audience-level insights into specific activities, events, brand names, and other subjects that people are sharing on Facebook. The service includes rich metadata for analytics, with over 60 attributes to filter and analyse content, topics, hashtags and links.
Additionally, every piece of data comes with attached demographic data including gender, age and location. Marketers can use this information to make better decisions about how they market on Facebook and other channels.
Meltwater, an industry pioneer with 50 offices on six continents, is the market’s most comprehensive media intelligence platform. Our business customers use deep insights to manage their brands, understand competition, and keep on top of industry trends.
The media monitoring, social media monitoring, and media intelligence products from Meltwater deliver those insights, helping these companies make better and more informed decisions.
“DataSift gives companies the ability to gain valuable insight from the wealth of information now available to them and make informed business decisions,” said Tim Barker, CEO at DataSift.
“Facebook topic data provides businesses with a more in-depth understanding of what their key audiences are sharing and engaging around on the world’s largest social platform in a privacy-safe way. We’re delighted to be partnering with Meltwater, giving its clients the ability to get more intelligence on their target audiences.”
Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]
Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]