Meltwater, the media intelligence platform, today announced a new information-sharing partnership with DataSift, the leader in Human Data Intelligence, to provide Meltwater customers access to aggregated, anonymous Facebook topic data.
“Our partnership with DataSift gives us the ability to generate and share insights based on the world’s largest source of public opinion, Facebook,” said Mike Ruggieri, executive director of product at Meltwater.
“This new service enhances our core offering and increases our ability to leverage the growing world of online data that lies outside of most companies’ internal reporting systems. Delivering these ‘Outside Insights’ helps shape the business strategies our customers need in order to compete and grow.”
This new Meltwater service has been designed to deliver audience-level insights into specific activities, events, brand names, and other subjects that people are sharing on Facebook. The service includes rich metadata for analytics, with over 60 attributes to filter and analyse content, topics, hashtags and links.
Additionally, every piece of data comes with attached demographic data including gender, age and location. Marketers can use this information to make better decisions about how they market on Facebook and other channels.
Meltwater, an industry pioneer with 50 offices on six continents, is the market’s most comprehensive media intelligence platform. Our business customers use deep insights to manage their brands, understand competition, and keep on top of industry trends.
The media monitoring, social media monitoring, and media intelligence products from Meltwater deliver those insights, helping these companies make better and more informed decisions.
“DataSift gives companies the ability to gain valuable insight from the wealth of information now available to them and make informed business decisions,” said Tim Barker, CEO at DataSift.
“Facebook topic data provides businesses with a more in-depth understanding of what their key audiences are sharing and engaging around on the world’s largest social platform in a privacy-safe way. We’re delighted to be partnering with Meltwater, giving its clients the ability to get more intelligence on their target audiences.”
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