Mediavest Expands National Leadership Team Following New Business Growth

Mediavest Expands National Leadership Team Following New Business Growth

Mediavest today announced significant new business growth, to the value of $40 million in billings, and three senior appointments to equip the business for its latest stage of growth.

Mediavest has recently won Ezibuy, AGL Digital, EA Games, National Hearing Care, Foodworks, and Monde Nissin Foods (Black Swan and Nudie Juices). The growth also includes the retention of Diageo following the alcohol brand’s recent global agency review.

Craig Cooper has been appointed to the newly created role of national investment and partnerships director. He was previously Starcom investment director.

Lauren Small becomes Sydney client service director, and was previously business director. Taylor Svarc will be Melbourne digital director and was previously the head of the in-house programmatic division at Coles.

In the picture: L-R Sue Sqillace, Craig Cooper, Lauren Small and Taylor Svarc

Mediavest national managing director Sue Squillace said, “Our launch proposition of collaboration through partnerships has delivered results and allowed us to grow our national leadership team who will guide us through the next phase in our journey.

“We are thrilled to be working with a number of brilliant new clients, as well as continuing our work as Diageo’s buying and planning partner nationally.”

Mediavest managing director Melbourne Peter Butler said, “Since launching in January we’ve had the pleasure of acquiring multiple new clients. Our relationship with each client is built around what they require not what we require.

“As a result, we have been involved with broader marketing discussions, and trusted to deliver an increasing scope.”


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