Independent digital media company and distribution facility MediaHub has signed an agreement with Imparja Television to provide the broadcaster with full playout facilities.
Imparja is a free-to-air television broadcaster. Its signal is sent out across a vast viewing area of over 3.6 million square kilometres, spanning six states and territories – Northern Territory, South Australia, Tasmania, Queensland, New South Wales and Victoria with over one million resident viewers. Imparja Television is also watched by approximately one million tourists who visit outback Australia each year including 200,000 viewers in terrestrial black spots.
CEO of Imparja Television, Alistair Feehan said: “Given the rate of technology change in the broadcast industry and the cost of keeping abreast of these changes meant that we had to decide whether to marginalise the business or take the appropriate steps in order to remain a healthy and competitive member of the industry. Making the move to have MediaHub, Australia’s market leader in this space, provide our playout is indeed one of those appropriate steps.”
MediaHub CEO Alan Sweeney said: “MediaHub will provide Imparja Television with comprehensive technical and operational resources. As a result of our many years experience and technical knowhow and the fact that we continue to use the very latest, state of the art equipment and processes this service will assist Imparja in its day to day broadcasting and increase the company’s efficiencies.”
Imparja Television is the latest in a long line of channels (currently 168 TV channels across Australia) whose content is now managed and played out by MediaHub. MediaHub also offers all of its clients a centralised workflow delivery system that ensures significant cost savings, an increase in the quality and efficiency of output and consistently low error rates.
Imparja Television now also benefits from MediaHub’s continuing philosophy of providing broadcasters with everything they require in terms of technology and operations. Indeed this full service approach means any broadcaster or channel can completely rely on MediaHub for its multi-platform workflow strategy, while it concentrates on programme production and acquisition.
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]