Independent digital media company and distribution facility MediaHub has signed an agreement with Imparja Television to provide the broadcaster with full playout facilities.
Imparja is a free-to-air television broadcaster. Its signal is sent out across a vast viewing area of over 3.6 million square kilometres, spanning six states and territories – Northern Territory, South Australia, Tasmania, Queensland, New South Wales and Victoria with over one million resident viewers. Imparja Television is also watched by approximately one million tourists who visit outback Australia each year including 200,000 viewers in terrestrial black spots.
CEO of Imparja Television, Alistair Feehan said: “Given the rate of technology change in the broadcast industry and the cost of keeping abreast of these changes meant that we had to decide whether to marginalise the business or take the appropriate steps in order to remain a healthy and competitive member of the industry. Making the move to have MediaHub, Australia’s market leader in this space, provide our playout is indeed one of those appropriate steps.”
MediaHub CEO Alan Sweeney said: “MediaHub will provide Imparja Television with comprehensive technical and operational resources. As a result of our many years experience and technical knowhow and the fact that we continue to use the very latest, state of the art equipment and processes this service will assist Imparja in its day to day broadcasting and increase the company’s efficiencies.”
Imparja Television is the latest in a long line of channels (currently 168 TV channels across Australia) whose content is now managed and played out by MediaHub. MediaHub also offers all of its clients a centralised workflow delivery system that ensures significant cost savings, an increase in the quality and efficiency of output and consistently low error rates.
Imparja Television now also benefits from MediaHub’s continuing philosophy of providing broadcasters with everything they require in terms of technology and operations. Indeed this full service approach means any broadcaster or channel can completely rely on MediaHub for its multi-platform workflow strategy, while it concentrates on programme production and acquisition.
CHE Proximity has announced the appointment of Jonny Berger as managing partner, moving within the Clemenger Group to join CHEP from Clemenger BBDO Melbourne. With almost 20 years of experience, Berger joins the executive team in Sydney leading the Samsung account. Justin Hind, CEO at CHE Proximity said, “Jonny is a key senior addition to […]
Older Australians turned to social media apps and other forms of digital communication like never before during COVID-19, new research from the Australian Communications and Media Authority (ACMA) shows. The study found that 41 per cent of Australians aged 75 and were using social media in June of 2020, up from 18 per cent in […]
This World Earth Day (April 22nd 2021), Vitasoy, a pioneer of soy milk, has declared its mission to ‘Grow a Better World’ via Leo Burnett Australia. The new brand platform invites people to drink plant-milk as a more sustainable option for the planet. The brand idea reflects the significant trend toward plant-based foods and beverages […]
Samsung Ads Australia has confirmed the appointment of three new key members of its expanding Sydney-based team, including Laura Wall [pictured] ex-Shopper Media Group, Luke Fox ex-BBC Global News, and Sharon Miranda ex-News Corp. This announcement follows the appointment of Alex Spurzem as General manager in July 2020. Samsung Ads Australia began its soft launch […]
Publicis’ Starcom has been appointed by Tourism Tasmania to manage its media account, encompassing strategy, planning, buying and digital media. Starcom has been tasked with connecting people with the island state both culturally and emotionally, focusing both on domestic travellers and planning for the returning international traveller. Emma Terry, chief marketing officer, Tourism Tasmania said: […]
Pinterest and Shopify have announced the expansion of their partnership to 27 additional countries. The partnership will provide more than 1.7 million Shopify merchants around the world with an easy way to bring their products to Pinterest and turn them into shoppable Product Pins to be discoverable across the platform. With the evolution of the […]
As our Changing The Ratio breakfast events draw closer, B&T is excited to be sharing conversations with some of the changemakers in our industry. B&T sat down with two of the Think HQ team, founder and managing director Jen Sharpe (pictured right) and social media coordinator Sarah Said (pictured left) to talk about why diversity is better for […]
Zenith Australia has announced the promotion of Sarah Heitkamp to the new role of head of strategy and planning – Sydney. Heitkamp moves from her current position as Sydney strategy director effective immediately, reporting to Zenith Sydney Managing Director, Jonny Cordony. Heitkamp returned to Zenith Australia at the beginning of last year after a two-year […]
There’s no doubt the retail sector has been through a massive transformation in the last 12 months and with Australian consumers shopping online more than ever there’s a wealth of data to be learned, that will benefit retailers and marketers. The BigCommerce 2021 State of Ecommerce ANZ Report leverages the data of the Top 100 […]
If there's EVER a function where you need to get the overhead projector or Powerpoint to work it's Women Leading Tech!
Klarna has announced the launch of CO2 insights for all shopping purchases as part of its one per cent pledge, involving the donation of $10 million to initiatives supporting planet health. The new feature aims to democratise access to unbiased climate impact information for consumers at no cost or judgement, as a first step to […]