MediaCom Lures Back Fiona Meldrum As Director Of Strategy & Labs

MediaCom Lures Back Fiona Meldrum As Director Of Strategy & Labs
SHARE
THIS



MediaCom Melbourne has today announced the appointment of Fiona Meldrum as director of strategy & labs. Meldrum joins The Content + Connections Agency from former employee OMD Australia.

Familiar with the ways of working of the Melbourne based agency, Meldrum re-joins MediaCom where she previously held the position of strategy director for over three years, 2010 – 2013.

An extremely respected strategist, Meldrum has gained experience in the start-up community, which as a result, has enhanced her way of approaching client communication challenges.

Assigned a newly created role, the creation of “Labs” in the agency’s strategy team highlights the focus of evolving the role of strategy within MediaCom. Meldrum will be responsible for evolving new ways-of-working as an agency and working with innovative businesses that can enhance the communications strategy for clients.

Anny Havercroft said of the appointment, “In order to keep up with the unrelenting pace of change in the media landscape, we have evolved the way we solve our clients’ and our agency’s challenges.

“I’m pleased to have Fiona back at MediaCom to lead the latest evolution in our strategic thinking in Melbourne. Her systems-thinking approach and her connections with the start-up community allows us to take a fresh look at harnessing innovation for our clients.”

Commenting on her new role, Meldrum said,”MediaCom’s Content & Connections framework sets them up perfectly for the natural evolution of a media agency, as well as opening up a raft of opportunities for their existing clients and beyond. I’m excited to bring my own learning’s from outside the media industry to help drive change internally and deliver results.”

Meldrum’s tenure with The Content + Connections Agency is effective immediately.

Please login with linkedin to comment

agency MTV the sharks

Latest News

Leadership, Humanity, Technology – The Sweet Spot
  • Media
  • Technology

Leadership, Humanity, Technology – The Sweet Spot

The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new  technologies that streamline and beautify business operations. They simplify life by providing basic […]

by B&T Magazine

B&T Magazine
OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital
  • Marketing

OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital

Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]

FutureFeed Appoints Five By Five For Global Launch
  • Media

FutureFeed Appoints Five By Five For Global Launch

Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR
  • Marketing

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR

Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]

MELBOURNE, AUSTRALIA - APRIL 14: Jack Viney of the Demons and Mitch Wallis of the Bulldogs pose for a photo during the Theragun & AFL Partnership announcement at AFL House on April 14, 2021 in Melbourne, Australia. (Photo by Dylan Burns/AFL Photos)
  • Marketing

AFL Names Therabody As Its Official Recovery Partner

The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]