MediaCom Melbourne has today announced the appointment of Fiona Meldrum as director of strategy & labs. Meldrum joins The Content + Connections Agency from former employee OMD Australia.
Familiar with the ways of working of the Melbourne based agency, Meldrum re-joins MediaCom where she previously held the position of strategy director for over three years, 2010 – 2013.
An extremely respected strategist, Meldrum has gained experience in the start-up community, which as a result, has enhanced her way of approaching client communication challenges.
Assigned a newly created role, the creation of “Labs” in the agency’s strategy team highlights the focus of evolving the role of strategy within MediaCom. Meldrum will be responsible for evolving new ways-of-working as an agency and working with innovative businesses that can enhance the communications strategy for clients.
Anny Havercroft said of the appointment, “In order to keep up with the unrelenting pace of change in the media landscape, we have evolved the way we solve our clients’ and our agency’s challenges.
“I’m pleased to have Fiona back at MediaCom to lead the latest evolution in our strategic thinking in Melbourne. Her systems-thinking approach and her connections with the start-up community allows us to take a fresh look at harnessing innovation for our clients.”
Commenting on her new role, Meldrum said,”MediaCom’s Content & Connections framework sets them up perfectly for the natural evolution of a media agency, as well as opening up a raft of opportunities for their existing clients and beyond. I’m excited to bring my own learning’s from outside the media industry to help drive change internally and deliver results.”