MediaCom appointed Tony Woodward as group director in implementation planning and investment for Volkswagen Group, one of MediaCom’s largest global clients.

With more than 15 years of industry experience, Woodward joins MediaCom from previous employer Carat Australia  director where his responsibilities spanned from driving revenue growth within the agency as part of the Woolworths Group, strategic planning, investment and implementation to new business pitches.

He will report directly to MediaCom Sydney’s head of implementation planning and investment, Jane Henderson, and during his tenure, Woodward will oversee the implementation and investment products across MediaCom’s client Volkswagen Group, along with the responsibility to grow and lead the high performing team that currently services the account.

Nicole Turley, MediaCom’s chief investment officer, said of the appointment, “We are very excited to bring Tony on board as he joins us with a wealth of experience across both media owner and agency side. In previous positions, he has worked across large brands including Woolworths, and has previous auto experience working on Peugeot. Tony will lead our implementation and planning product across all channels, whilst building on an already high performing team.

“At MediaCom, we are focused on attracting and securing the brightest talent the Australian market to offer, and Tony certainly represents the best.”

Woodward said of his appointment, “The opportunity to join MediaCom was one that was simply too good to pass up. This role gives me the chance to further build my skill base whilst focusing on my passions of investment and activating campaigns for our clients. The plans and vision for the future of the MediaCom business in Australia are really exciting and I’m looking forward to working as part of the team that sees MediaCom continue to succeed and grow as a leading agency in this market.”

Woodward joins MediaCom on Monday 8th December 2014.