The Turnbull government’s long awaited media reforms are unlikely to be debated in the senate in the coming weeks as had been reported with cross benchers yet to strike a deal on the changes.
Although exact details are sketchy, it’s believed media ownership laws will be changed to allow the big players to buy-up smaller operators. License fees for the free-to-air are likely to be slashed or could possibly be abolished altogether. And Facebook and Google will be made to pay traditional media companies for using their content.
Last Thursday B&T reported on the government’s plan to ban sports bet advertising during live sports broadcasts on free-to-air TV to appease the anti-gambling senator Nick Xenophon and win his vote for the reforms in the senate. It’s estimated the ban would cost Seven, Nine and Ten $120 million a year in advertising, however, it would be offset in a reduction of their license fees.
The Australian is reporting the media reforms were due to debated in the senate yesterday, but as no deal has yet been done with cross benchers to secure its passage then the government has further delayed its introduction. Both Labor and the Greens do not support the changes.
On top of Xenophon’s vote, the government is also trying to court One Nation’s Pauline Hanson who’s made it clear she will not support any legislation that increases foreign ownership – namely Chinese – of Australian media institutions.
ING Australia has taken on a new tagline, ‘Do your thing’, with the new brand direction articulating the bank’s approach to being there, alongside its customers, as they go about doing the things that matter most to them. ING’s head of brand Carly Yanco said: “We’ve just lived through a year where the everyday things […]
Australia’s media agency market has reported softer advertising demand in January as the delayed Australian Open and the continued impact of COVID 19 briefly interrupted the market’s COVID recovery. Total media agency ad spend was back 7.3 per cent in January as the Metropolitan TV market – our largest media sector – reported a 5.3per […]
Media strategy specialist Slingshot has won the strategy, planning and buying account for Masterpet, and Endeavour Consumer Health. Masterpet owns pet care brands Black Hawk, VitaPet and Aristopet, while Endeavour Consumer Health includes brands like Red Seal, Pharmacy Choice and Faulding. Slingshot CIO and Partner Simon Corbett (pictured) said that winning the two businesses was […]
Leading South Australian ageing care provider ECH (Enabling Confidence at Home) is shining a light on the need for Australians to talk openly about death with their family members and loved ones to ensure any specific wishes or choices can be fulfilled. Australia faces a significant societal challenge as death continues to be a subject […]
You might have noticed a colourful scoreboard sitting on the B&T homepage this month. Well, allow us to formally introduce ourselves – and it. We’re Zavy. And we believe in the promise of social media: brand building by two-way engagement and rich communication. What does this have to do with a scoreboard? We all […]
Full service agency Apparent has expanded its dedicated media division with the appointment of Phoebe Chan as head of media and advertising operations and Jaclyn Ely as client partner, media. Headed by former Naked Communications and Ikon executive John Halpin, Apparent’s media division has seen 88 per cent growth over the past 12 months across […]
Identity Graphs have emerged as a way to bring customer data together in a centralised place. But when it comes to marketing and discovering new audiences, this technology is about so much more than collating data, explains smrtr’s co-founder and CTO Boris Guennewig. Identity on the internet is a multi-faceted phenomenon. It might exist in […]
In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]