Media & Production Partners (MPP) has announced it has been appointed to handle all media planning and buying activity for sports nutrition brand Musashi.

Billings for the account are substantial, but undisclosed. MPP will work closely with Search Insights, who have been appointed to handle social media for Musashi.

The win comes after MPP was appointed to handle all of Musashi’s creative in November last year.

Martin Drinkrow, general manager of sport and food at Musashi’s parent company, Vitaco Health Australia, said: “Musashi is a fast-growing brand in a competitive market, and we needed an agency that can drive our message from concept through to the consumer.

“MPP has proven through their ability in both the creative and the media space to connect with our audience, and we are delighted to partner with them to grow the Musashi brand into the future.”

Jimmy Hyett, managing director at MPP, said: “We’re extremely humbled and excited to work with Musashi across this broader spectrum of their business.

“It really highlights the advantage of consolidation and being able to provide a full range of services that connect and work as one.”