Media Owners Face Off In The Big Issue’s Media Cup

  • Everyone
  • Fairfax
  • SBS
  • oOH vs Carat
  • Nine
  • Carat
1 / 6

Media owners from all over Melbourne converged on Fawkner Park last Friday to compete for glory (and settle some old scores) in ‘The Big Issue (TBI) Media Cup’, organised in conjunction with the TBI’s media agency, Carat.

The Media Cup saw teams from Nova Entertainment, oOH!, Nine, SBS, Seven, MCN, SCA, Fairfax, and Carat square off in a round-robin street soccer tournament that quickly revealed most players would be best-advised to stick to their day jobs.

Thanks to a number of standout individual performances, Carat emerged victorious over Nova in the finals. The big game was played in front of a crowd including vendors, amused colleagues, and The Big Issue’s Amy Hetherington (editor), Emma O’Halloran (National Marketing Manager), and George Halkias (National Soccer Coach).

Street soccer is an ongoing community program run by The Big Issue around the country, engaging homeless, marginalized and disadvantaged Australians through the power of sport. The magazine, which relies solely on the donation of ad space to promote their important cause, organised The Media Cup as a way of thanking media owners for their existing support, as well as generating interest for the year ahead.

On that note, a very special thank you goes out to Nova Entertainment for generously donating the AV system, SBS for the delicious catering, and Fairfax for the winner’s prizes.

Carat Melbourne MD Joseph Pardillo said of their partnership with TBI: “The Big Issue are extremely smart operators whose ingenuity and compassion has saved lives and restored dignity to thousands of Australians. We’re proud to play even a small part in their success.”

He was also quick to shoot down any rumors of match-fixing, saying his team only chanted ‘contract re-negotiations’ within earshot of their opponents as it was the code name for their winning play.

To find out more about the great work being done by The Big Issue, visit their website:

Please login with linkedin to comment

brand expression Creative Pitch digital music Fairfax Give Me 5 for Kids Guidelines Join In Online Community Management qatar airways Skittles Sport

Latest News

Berlin, Germany - 05 28 2016:  Apple iPhone 6s screen with social media applications Facebook, Instagram, Twitter, Google, Youtube, Snapchat, Vimeo, LinkedIn, Pinterest, WhatsApp etc.
  • Opinion

Social Media: Does Its Value Equal The Hype?

In his first post for 2021, B&T regular Robert Strohfeldt points his magnifying glass at digital media’s hype and argues it’s possibly not cracked up to all it purports to be… In the past few months, I have seen many CVs of young graduates seeking a career in marketing and/or advertising.  I could fool myself […]


by B&T Magazine

B&T Magazine
Integrated Marketing Agency, McCorkell, Wins Spot In Global Rainfocus Partner Program
  • Marketing
  • Technology

Integrated Marketing Agency, McCorkell, Wins Spot In Global Rainfocus Partner Program

B2B marketing agency McCorkell has announced that it has been appointed an official Asia-Pacific partner of RainFocus, the next-generation event marketing and management platform. The collaboration will see both companies come together to shake up the end-to-end event service model across APJ. “As the only true integrated event marketing and management platform servicing everything from […]