Media Agency Pivotus Expands Senior Team

Media Agency Pivotus Expands Senior Team
SHARE
THIS



Independent media agency Pivotus has announced four new senior appointments as the agency continues to grow its national footprint.

Audrey Fitte-Umark (pictured at top), who joined Pivotus in 2019, has been promoted from Account Director to Strategy Director working across the entire agency’s key clients.

Her promotion follows multiple national and international campaigns for clients JLL, University of Tasmania and RACT Insurance. Fitte-Umark was previously Digital Account Director at Havas and has also worked with Admatic and BBC Worldwide.

Anjan Ramesh has been appointed Head of Trading. He was previously Programmatic Lead at InMobi and has also worked with eBay, Foxtel and AOL. Ramesh will lead a team of nine trading and ad ops staff across all clients.

His experience bringing programmatic buying in-house at Foxtel helps Pivotus’ clients as they navigate models ranging from outsourced buying to blended and in-housing, as well the management of first party data and audiences.

Ruther Chan joins Pivotus as Account Director in Melbourne, replacing Fitte-Umark, after spending 4.5 years with the Dentsu Aegis Network where he was Senior Investment Manager for DentsuX. Chan has also worked with Xaxis and Mediacom in Singapore.

He has 12 years’ experience in media planning and buying and digital investment, with his ASEAN market experience suiting his client portfolio including commercial property services in South East Asia and the domestic and international search for university students.

Further strengthening its digital media buying and international expertise, Pivotus has also appointed Divya Singh from Reprise Adelaide to become Performance Manager, leading search and paid social for Pivotus’ largest client portfolio and the agency is currently recruiting for a Performance Executive to support Singh. Singh has also worked with Consider iProspect in Malaysia, Performics Convonix and Group M in India.

“With new clients the University of Tasmania and RACT Insurance, and more wins to be announced shortly, we wanted to expand our team and our broader media and strategy credentials. 2020 was a year when many businesses needed to pivot online to follow consumer behaviour, and that continues unabated.

 

The promotion of Audrey, along with the experience and quality credentials that Anjan, Ruther and Divya bring to the agency, are skill sets clients have already found very valuable,” Pivotus CEO, Michael Petersen, said.

Please login with linkedin to comment

pivotus

Latest News

Spikes Asia Portraits
  • Marketing

Spikes Asia Appoints Jenny Lau As Events Director

Spikes Asia has announced the appointment of Jenny Lau as events director. Based in Singapore, Lau will take overall responsibility for Spikes Asia.  Lau (pictured) has worked within the Asia-Pacific advertising industry for more than 20 years and brings a deep understanding of the trends and issues affecting the regional advertising and marketing industry. Lau […]

ANZ Brands Top Pattern’s Best Practice Ranking Of Brands On Amazon.com.au
  • Media

ANZ Brands Top Pattern’s Best Practice Ranking Of Brands On Amazon.com.au

Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]

Fifth Dimension Expands Executive Leadership Team
  • Marketing

Fifth Dimension Expands Executive Leadership Team

Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO).  As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]

GoDaddy Australia Launches GoDaddy Studios To Support Creative Content By Small Business
  • Marketing
  • Technology

GoDaddy Australia Launches GoDaddy Studios To Support Creative Content By Small Business

GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]

Seismic Announces New Zealand Partnerships To Empower Businesses And Workers
  • Technology

Seismic Announces New Zealand Partnerships To Empower Businesses And Workers

Seismic has announced an expanded New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two […]

Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic
  • Marketing

Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic

Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]

Nestlé Oceania Adds The Edison Agency To Strategic Design Roster
  • Marketing

Nestlé Oceania Adds The Edison Agency To Strategic Design Roster

The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]

SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown
  • Media

SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown

SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]