McGrath Foundation Shines A Light On Breast Cancer At Vivid Sydney

The McGrath Foundation has unveiled an innovative light installation at Vivid Sydney, designed to create a shining message of support for those touched by breast cancer. This unique projection, called the McGrath Foundation Mosaic is featured on the AMP ‘Sydney Cove’ Building for the entirety of Vivid Sydney, the world’s largest festival of light, music and ideas.
The concept behind the McGrath Foundation Mosaic, was to ask Australians to upload their photos and messages of support online, to then be projected as a unique light installation that portrays the many faces and stories of those touched by breast cancer.
“We are absolutely blown away that thousands of Australians have got behind this idea, allowing this installation to become a truly authentic representation of the many faces of breast cancer,” said Glenn McGrath, co-founder and president of the McGrath Foundation.
Thousands of photos and messages of support were uploaded over three months, from people in each capital city as well as from rural and regional towns and suburban communities across the nation.
McGrath Foundation CEO Petra Buchanan said, “The McGrath Foundation Mosaic is an incredibly moving installation in memory of Jane’s legacy, reflecting the many families touched by the McGrath Foundation and by breast cancer in general.
“In addition to the thousands of faces included we have selected a face from each state to be highlighted as a featured image. The installation will also include much-loved singer and actress, the late Belinda Emmett who was very close to the McGrath Foundation and our own Jane McGrath,” continued Petra.
One of these women, Amy Johnstone from Margaret River in WA, was selected as the winner of a competition with Destination NSW, the NSW Government’s tourism and major events agency, and the McGrath Foundation, and has travelled to Sydney with her family, to see her face lit up as the McGrath Foundation Mosaic is unveiled.
“I feel privileged to be able to share my story and hopefully help someone else get through their own breast cancer experience. It’s a very unique opportunity and a real honour to be representing families going through breast cancer,” said winner, Amy Johnstone.
A number of high profile ambassadors have also shown their support, including Dannii Minogue, Natalie Bassingthwaighte, Johanna Griggs and Mick Fanning, who have posted their photos and heartfelt words to feature in the mosaic.
The McGrath Foundation Mosaic will be projected on the side of AMP ‘Sydney Cove’ Building in Young Street, as part of Vivid Sydney, from 27 May until 18 June. People visiting are encouraged to take photos of the installation and then share their own message of support for people going through breast cancer using the hashtags #mcgrathmosaic and #vividsydney.
Visit www.mcgrathfoundation.com.au/mosaic to view photos of the McGrath Foundation Mosaic alongside their messages of support.
Please login with linkedin to comment
Latest News

REVEALED: All The Finalists For The 2021 Snapchat Young Lions Competition
There's sure to be some tears with the reveal of the Young Lions competition. Even more so if you actually entered.

Congratulations To All Our 30 Under 30 Winners!
There is more talent in this 30 Under 30 winners list than a Manpower strip show at Panthers World Of Entertainment.

Leadership, Humanity, Technology – The Sweet Spot
The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new technologies that streamline and beautify business operations. They simplify life by providing basic […]

OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital
Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]

“Very Creepy”: ABC Forced To Apologise Over Navy Ship Twerking Video
This twerk video has divided the B&T office this morning. By that we mean "hilarious" to "absolutely f@cking hilarious".

Urth Teams Up With Croud To Drive International Growth
The Australian camera accessory brand, Urth, famed for their focus on sustainability, has appointed Croud as their new digital marketing partner, in order to power global and local growth.

VMG Digital And TreSensa Join Forces To Provide Best-Of-Breed Playable Ads
Leading mobile creative technology companies, VMG Digital and TreSensa Technologies, join forces to fuel best-of-breed playable Facebook Ads to help clients drive app installs.

Furphy Celebrates Tellers Of Tall Tales In New ‘Unearthing Unbelievable’ Brand Experience
Eight in ten Aussies (86%)* believe telling a furphy is a unique part of Australian culture, now Furphy is on a mission to celebrate the art of storytelling and uncover the nation’s best furphies.

Know A Standout Marketing Boss? Nominate Them For B&T’s CMO Power List!
B&T's on the hunt for Australia's top marketers! Sure, not as interesting as Australia's top yodellers or log rollers.

Winners! Frocks! Tears! Your Party Pictorial To Last Night’s 30 Under 30!
Judging by the hangovers in the B&T office today you can count yourself damn lucky we even managed this photo thingy.

Publicis Groupe Beats Q1 Expectations, As Aussie Ops Record “Dynamic Organic Growth”
B&T would've added sacre bleu to this Publicis headline, however, we have no idea what it means or how to spell it.

Canva Brings Instagram Scheduling To Canva Pro
Canva owners set to become even more obscenely billionairey after doing latest thing.

Getty Images Announces $US85,000 In Grants For Photojournalists
In this day & age of tech behemoths & media barons, it's nice to see the humble old photojournalist getting a look in.

How To Harness The Skills Of A Gen Y & Z workforce To Future-Proof Your Business
Look, it's top tips to harnessing your Gen Y and Z employees sans any Spanish Inquisition torture techniques.

FutureFeed Appoints Five By Five For Global Launch
Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]

Clems Melbourne Announces 10 New Starters
Excellent hair clearly part of the recruitment process, as Clems Melbourne announces 10 new hirsute starters.

Thursday TV Wrap: Gogglebox Continues Rise While Seven Wins The Night
B&T hosted the 30 Under 30 awards last night AND is bringing you last night's telly numbers. Live the lies here.

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR
Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]

WPP AUNZ Launches NextGen Leaders Program
WPP AUNZ says its nextgen leaders program isn't solely open to the company's crawlers and sycophants.

JCDecaux Launches Programmatic Offering & Announces Partnership With Adobe, Building A New Digital And Data Ecosystem
JCDecaux announces Adobe partnership. Which, admittedly, isn't as interesting as, say, a Dannii Minogue partnership.

VGood Launches ‘Undercover Healthy’ Creative Campaign
VGood is a "nut-free, chickpea based range of snacks". Absolutely perfect for boring everyone with your dietary habits.

Nova Boy Turns Up The Feel Good In A New National Marketing Campaign
To its credit, this NOVA pretty press photo totally debunks the "face for radio" adage.

Purpose-led PR And Digital Marketing Agency Compass Studio Wins New Clients B Lab Australia & New Zealand And Verve Super
Boutique PR and digital marketing agency Compass Studio announces a host of new clients this month including B Lab Australia & New Zealand and Verve Super.

LEGOLAND And Vision Australia Team Up For LEGO Braille Bricks
Vision Australia unveils LEGO Braille Bricks. B&T doubts it'll stop you treading on the painful little buggers, however.

The Trade Desk Kicks Off Beta Testing Of Unified ID 2.0 In Australia
For those not in the know, beta testing is a technological term for "we've got no effing idea if this is gonna work".

Einsteinz Communications Marks 20th Anniversary By Joining Global Tech PR Specialist Network, The With Global Alliance
Einsteinz Communications announced today it has joined the Global tech PR agency network, the With Global Alliance.

Yubo Chooses Ogilvy Social.Lab As Their New Agency
For the record, Yubo is a social platform & not to be mistaken with drunk NRL fans more commonly referred to as 'yobbo'.

Setapp Campaign Dives Into Viral Tech Stories
Super Simple Stories answers all the questions you never knew you had about technology innovations

AFL Names Therabody As Its Official Recovery Partner
The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]

Seven Ramps Up Olympics Offering 100 Days Out From Tokyo
The off-again, on-again Olympics are back on again and just as half-a-million hotdog frankfurts reach their expiry date.